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Advancing Technology Influences the Beauty Industry: LPK’s Liz Grubow and Elle Morris Discuss “The Role of Science in Beauty”

In the May 2012 issue of GCI Magazine, LPK’s Liz Grubow and Elle Morris discuss “The Role of Science in Beauty.” In the article Liz and Elle—both vice presidents of LPK Beauty—talk about how science is critical in grabbing the consumer’s interest and engaging them through advertisements and packaging. They also explain that with continued developments in science, the way people react to imperfections may change. Removing the need for makeup altogether, people may one day be able to manipulate themselves at a subcellular level.

To read the entire article, visit GCI’s website.

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