LPK’s Group Creative Director Kelly Smith will share his insight on shopper-centric strategy at the American Marketing Association executive luncheon this Friday, April 20. Kelly will be sharing his knowledge on how brands can break through the overwhelming choices of the retail environment, detailing how shopper-centric strategy integrates shopper behavior, retailer knowledge and brand-building expertise to enhance brand performance in store. The luncheon will take place at the Cintas Center at Xavier University. Registration for the event will begin at 11:30am with the lunch starting at noon.
You can register at the AMA website here.