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Gaining a Foothold in India—Elle Morris on Foreign Direct Investment Policy

In the latest edition of The Rose Sheet—a publication for executives in the cosmetics, skin care and fragrance industries—Vice President and General Manager of LPK Beauty Elle Morris details how India is amending its Foreign Direct Investment policies. The reworked policies are allowing foreign firms to more easily establish a successful presence in the single-brand retail market. In the article, Morris discusses how internationally renowned brands such as Procter and Gamble’s Gillette are leveraging their reputation of brand superiority and utilizing strategic messaging to cement themselves as leaders in India’s emerging retail market.

To read more of Morris’ insights, download her article from The Rose Sheet.

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