Taking Brands to Extraordinary™

Loading Results ...

Change Through Collaboration—CoreChange Summit Brings Possibilities to Life

To pursue the dreams and possibilities of what could be, we must first identify the best of what is

Hundreds of local residents and leaders decided to make a choice, take a chance and implement a change within our neighborhoods at the CoreChange Summit. This community-wide three-day event, held at the Millennium Hotel in downtown Cincinnati from February 17th–19th, was designed to find the voices of our city and amplify the strengths of communities that make up our urban core.

Dr. Victor Garcia, the founding director of trauma services at Cincinnati Children’s Hospital, organized the event. As one of the founders of the CoreChange project, his vision was to bring the community together and launch bold, new initiatives geared toward systematic change—an idea fueled by collaboration.

LPK has worked closely with Dr. Garcia and the CoreChange campaign to share our expertise on design thinking, which together with other positive and strength-based methodologies, helped co-create the plan for Cincinnati’s future. From the name and tagline to the assets and logo, LPK has partnered with CoreChange to create an identity that would connect a diverse community.

“The output was incredible,” said Elle Morris, V.P. of Beauty at LPK and current member of the Steering Committee at CoreChange. “There was a great, diverse attendance looking to change the destiny of our community.”

According to Morris, CoreChange Implementation Teams have been brought together to bring the plans of the summit to fruition.

“Priorities change, right?” said Morris, when asked about the future of CoreChange. “CoreChange is going to continue to support and provoke the needs of our community.”

Do NOT follow this link or you will be banned from the site!