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Design for Desire

What gift does the designer give to the world? Design that speaks to a person’s truest sense of who they are, their experiences in life and why they do the things they do. Understanding what people truly desire helps us create more meaningful design for more meaningful brands. LPK’s Chief Creative Officer Nathan Hendricks asks us to “Design for Desire.”

Design for Desire from LPKdesign on Vimeo.

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