Jim Stengel, Author of ‘Grow,’ Brings his Brand Ideal Session to LPK

27 Jan 2012
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Jim Stengel, former global marketing officer of Procter & Gamble, spent a lot of time over the past 10 years compiling and examining data on the methods behind some of the world’s most successful brands. His new book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, documents his decade-long journey and, starting today, is going to help LPK along with our own journey as we continue to carefully craft and shape our own brand ideal.

Today, LPK welcomes Jim Stengel to our Brand Innovation Center for a special manager’s working session. The session, lead by Stengel, will include a discussion on his ideal tree with LPK’s Cincinnati office. There, he will show us how to utilize its multipurpose-methods in our own lives.

Jim Stengel and Grow have been making waves—check out some articles on the book below:

AdAge: How Well-Defined is Your Brand’s Ideal? ‘Grow’ Author Jim Stengel Aims to Bring Analytical Rigor to Purpose-Driven Marketing

Marketing Leader Jim Stengel On the One Thing Businesses Need to Grow from FastCo.Create

A Review of Grow by Matthew E. May, author of The Laws of Subtraction

How Ideals Power Growth and Profit, a Q&A with ‘Grow’ Author Jim Stengel from Forbes