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LPK’s Liz Grubow and Alan Kastner Decipher Growth of Men’s Grooming Segment in Asia

LPK’s Vice President, Group Director of Beauty Liz Grubow and LPK Creative Director Alan Kastner impart global insights to readers in this month’s GCI magazine. In the article, the pair explore the recent surge in growth in the men’s grooming and personal care segment in Asia and decipher the forces behind it. Kastner and Grubow attribute the sudden growth to greater competition in the workforce and men taking a more active role in household shopping.

Read the rest of Grubow’s and Kastner’s perspective on the growing global male grooming market at GCI.

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