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Where Fashion Design Meets Brand Innovation – Valerie Jacobs and Ashley Backus Detail the Benefits of Fashion Thinking

LPK’s Valerie Jacobs, vice president and managing director of Trends, and Ashley Backus, design director of Trends, recently sat down to detail the benefits of Fashion Thinking in the world of corporate design. The pair break down how brands and designers can leverage the principles behind fashion design to help spur innovation.

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