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In Japan, Disaster Shifts Perspective on Luxury Beauty – LPK’s Liz Grubow Discusses the Beauty Market Shake-Up

Vice President, Group Director of LPK Beauty Liz Grubow breaks down the effect the 2011 earthquake had on Japan’s luxury beauty market in the latest edition of The Rose Sheet, a publication for executives in cosmetics, skin care and fragrance industries. In the article, titled “Exploring Beauty Shifts in Post-Earthquake Japan,” Grubow details how beauty consumers in the world’s second-largest beauty market are reprioritizing convenience and value over conspicuous consumption.

To read Grubow’s insights, download her article from The Rose Sheet.

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