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It Starts With Desire — Nathan Hendricks Hosts DMI Webinar

Truly understanding desire can be a powerful source of inspiration for what and why you design. LPK’s Chief Creative Officer Nathan Hendricks will outline “The Unified Theory of Desire” in a Design Management Institute (DMI) webinar Wednesday, October 5. Hendricks’ discussion will explore desire as the root of our decision-making and how designers can “design in” desire to create better brands.

Register for the DMI webinar by visiting their website.

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