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Out of Changing Dynamics, A New Beauty Segment is Born – Alan Kastner on Asian Flower Boys

LPK Beauty Creative Director Alan Kastner discusses emerging beauty trends associated with Asian Flower Boys in China in the July/August issue of Beauty Packaging Magazine. In the article, Kastner discusses how the gender imbalance created by the one-child policy, the changing dynamics in male-female relationships and the Asian economic boom have given rise to the Asian Flower Boy phenomenon and a growing male-grooming product beauty market.

For more of Kastner’s insights, read the article at Beauty Packaging Magazine.

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