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LPK’s Elle Morris Shares Keys to Successful Integration in Emerging Beauty Markets

On MediaPost, LPK Vice President and General Manager of LPK Beauty Elle Morris recently shared the four keys to successfully integrating into the emerging Indian beauty market. In her commentary, Morris discusses why some brands fail while others succeed and how deciphering culture, tradition and the pragmatic needs of consumers in a developing nation are essential for inspiring brand loyalty.

Morris also recently shared her Indian consumer insights in her contribution to the The Rose Sheet, a weekly print publication for executives in cosmetics, skin care and fragrance industries. In the article, Morris breaks down India’s emerging middle-class consumers into three key archetypes that are driving change within the beauty market and details the cultural distinctions that influence their buying decisions.

Read the rest of Morris’ commentary at MediaPost and download her article from The Rose Sheet.

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