How Fragrance Is Driving Innovation in the Beauty Industry – Valerie Jacobs on Connecting the Intangible to the Tangible

14 Jul 2011
More From

LPK

In the July/August edition of GCI, LPK Vice President, Group Director of Trends Valerie Jacobs discusses how fragrance is breaking down barriers across business categories and driving innovation in the beauty segment. In the article, she details how brands are utilizing the science of scent to enhance consumer experience on an emotional level. Through engaging consumers emotionally, brands are hoping to translate consumer’s multisensorial interactions with products into fierce brand loyalty.

For more insights, read the full article at GCI.

Get LPK in Your Inbox

 

Digital Round Table: New Brands for Emerging Categories

 

Digital Insights

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Innovation Platforms

 

Zero-to-Revenue Incubator

 

Desires Canvas

 

Desires Workshop

 

Foresight

 

Adjacent Spaces Innovation

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

Downloading The Beauty of New Brand Creation

 

CPG Brand Workshops

 

Roadblocks to Innovation

 

Trends with Benefits: 2021

 

Experiment Canvas

 

Online & In-Store Proto-Selling

 

360˚ Innovation Assessment

 

We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.