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LPK’s Elle Morris Discusses How Natural Positioning is Reinventing the Global Ethnic Hair-Care Segment

LPK Vice President and General Manager of LPK Beauty Elle Morris imparts global insights to readers in this month’s GCI magazine, in which she explores how natural positioning is reinventing the global ethnic hair-care segment. In the article, Morris attributes a rise in spending power among multicultural women and a growing consciousness of chemicals in hair-care products as drivers of growth and innovation within the fast-growing, ethnic beauty segment.

Read the rest of Morris’ perspective on the evolving global beauty market at GCI.

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