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Understanding Global Cultures Is Key In Emerging Markets – Elle Morris on Deciphering Indian Beauty Ideals

Elle Morris, LPK’s authority on all things beauty, recently set to work deciphering beauty ideals held by consumers in emerging markets for Beauty Packaging Magazine. In her article, the vice president and general manager of LPK Beauty draws on her experience conducting consumer research in Mumbai, India to shed light on how understanding global cultures is the key to successful integration within new markets.

Morris is imparting more perspective on the emerging beauty market in India in her talk, “Inspiring Brand Loyalty within Developing India” at the HBA Global Expo in New York City. You can read more of Morris’ outlook in her article at Beauty Packaging Magazine.

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