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The Persuasive Power of Authenticity in Beauty Branding – Liz Grubow on Staying Relevant

LPK’s beauty specialist Liz Grubow recently weighed in on how beauty brands stay relevant and compelling in today’s market in an article for GCI. In the article, Grubow lends her expertise in beauty, health and wellness brands to discuss how key components of beauty brand strategy – like authenticity, establishing a relationship with consumers and use of aspirational storytelling – craft a multisensorial experience for consumers and keep brands pertinent.

For more insights, read the full article at GCI.

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