LPK Vice President and General Manager of LPK Beauty Elle Morris is speaking at the HBA Global Expo, the beauty industry’s largest product development and educational conference, June 28-30 at the Javits Center in New York. Morris’ discussion, titled “Inspiring Brand Loyalty within Developing India,” will draw on her nearly two decades of marketing communications, brand design experience and her consumer research in Mumbai, India.
Morris recently talked beauty and brand responsibility with her alma mater Wheaton College, offering insight into her work in India.
“It was an incredible learning experience as well as a humbling one,” said Morris in her Wheaton College interview. “We have a duty to market to developing markets in a responsible way, ensuring that what we export meets their needs and is biodegradable.”
To hear Morris’ in-depth perspective, register for the HBA Global Expo by visiting their website. For 30% off any conference session, be sure to use the discount code: GPSE