The Board and The Babies: With LPK’s Help, Fortune Magazine Captures Procter & Gamble’s Directors With Some of Their Tiniest Customers
LPK recently assisted with a Fortune Magazine photoshoot featuring Procter & Gamble’s Board of Directors interacting with babies. The magazine wanted to shoot the P&G board for its annual “500” issue. What better way to show the softer side of P&G’s board members than seeing them at play with the consumers of one of their top brands, Pampers?
LPK’s Pampers team quickly recruited babies of LPK and P&G employees and managed to coordinate a shot, without any tears, of the board members and a dozen babies — not an easy feat, especially since the shoot happened at 7 a.m. on a cold February morning. Amid the chaos of babies, parents, photographers, production people and 11 busy board members, the team managed to pull off a beautiful shot.
The photo feature, titled “Corporate Roadshow: A rare look inside Fortune 500 boards of directors“ appeared in the May 23 issue of Fortune and features seven of what the magazine calls the most photogenic boards in the United States. Three LPK babies are pictured, held in the arms of Boeing CEO W. James McNerney, Jr.; University of California San Francisco President Susan Desmond-Hellmann; and Yale professor and former President of Mexico Ernesto Zedillo.