LPK Strategy and Marketing Director Jennifer Rippe will lead a gallery talk this Saturday, examining the current Amazing American Circus Poster special exhibition at the Cincinnati Art Museum. The exhibition showcases 80 antique advertising lithographs produced by the Strobridge Lithographing Company, the foremost printer of advertising posters for major circuses, including the Ringling Bros. and Barnum & Bailey Circus.
Circuses were masters at guerilla advertising and these posters, created over one hundred years ago, demonstrate their acute brand awareness. Jennifer will guide attendees through a crash course on brand strategy, focusing on how circuses utilized the same cornerstone principles used by the great brands we know today.
This event is part of the Fresh Perspectives Gallery Talk series at the Cincinnati Art Museum. It begins at 2 p.m., Saturday May 21. The talk is free but reservations are requested, call 513-721-ARTS to make yours.