Jim Stengel, the former global marketing officer at Procter & Gamble, has been named one of the 21 most influential people in marketing by Advertising Age. His message of “purpose branding,” which he’s been advocating for nearly a decade, has become a prevailing theme for the marketing industry.
Since leaving P&G in 2008, Stengel has served as an adjunct marketing professor at UCLA. In 2011 he’ll share his marketing ideas and “purpose branding” message with the world when his book, Grow: How the World’s Best Businesses Use the Power of Ideals to Outshine the Competition, hits shelves in October. The book will contain a detailed list of what Stengel has deemed the top 50 businesses of the last decade, based on global analysis of the brand equity they’ve accrued and the financial results they’ve yielded.