Our beauty guru Elle Morris’ latest article for GCI examines the changing faces of the skin-care market — specifically, growing markets of ethnic women. Elle’s research focuses on ethnic skin’s unique physiological needs and how efficiently addressing those needs can help marketers create a more personal connection with women of color.
Did you know:
- Fundamental differences in ethnic skin vs. Caucasian skin have left a gap in the beauty market? For example: Women and men of color benefit from high melanin counts, which protect their skin and slow down the aging process. However, their skin is more vulnerable to irritation and sensitivity.
- African-Americans prefer natural and organic ingredients in their skin-care choices? Marketers can create a more personal connection with these consumers by selecting wholesome ingredients and celebrating them on the packaging.
For more insights, read Elle’s full article at GCI.