LPK, the international brand design agency, has promoted Samuel Charlier to the position of Vice President, Managing Director of the firm’s Geneva, Switzerland office. Mr. Charlier joined LPK International in 2009 as Managing Director of the Geneva office.
In his leadership role, Mr. Charlier will serve to drive growth within LPK’s current European client base while providing oversight of general operations within LPK’s Geneva office. He will be responsible for managing existing client relationships at the highest level and continue the track record of success in capitalizing on opportunities as LPK increases both capacity and capability in Europe. “Samuel’s business insights gained through his experience in managing strategic brand design initiatives for multinational consumer packaged goods companies, his understanding of the dynamics of working across multiple offices and regions, as well as his professional and yet highly approachable demeanor will deliver unprecedented value as we continue to promote the LPK brand promise of our seamlessly integrated model. This model strategically manages global equities while delivering intimacies within the array of European markets,” noted John Recker, President, LPK International.
Prior to joining LPK International, Mr. Charlier was Client Services Director at the London office of Fitch. In this role he managed the client service function with responsibility for the overall business, including new business throughout Europe and emerging markets, personnel recruiting, training and development. He led key regional and global brand initiatives for Unilever, Dell and DeBeers, among others.
LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses.
The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time.
With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods.
LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.”