LPK, the international brand design agency, has named Phil Best to the newly created role of Chief Operating Officer. In this new role, Best provides management and financial oversight, as well as human resources and general operations oversight, with a focus on the future state of the LPK business model.
Best has served on LPK’s board of directors for six years. Under his leadership, Best has overseen the expansion of LPK Trends, a practice that focuses on trends synthesis and scenario planning for future states, applicable to consumer packaged good and retail clients. “Phil is truly a visionary force in our company. Today’s economic climate continues to prove challenging and that’s where Phil’s expertise proves critical to LPK’s long-term success,” said Jerry Kathman, president and CEO, LPK. “And as we continue to reinvent ourselves to be even more relevant to the clients we serve, Phil’s unique leadership style and clear understanding of change management will prove essential,” Kathman continued.
Mr. Best spent the majority of his career at Procter & Gamble building the global design organization at P&G and establishing design as one of P&G’s core competencies. Best resides in Colerain Township.
LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses.
The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time.
With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods.
LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.”