Connecting the Dots with Fashion, Social Trends, and Design

04 Feb 2010
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LPK’s Valerie Jacobs talks to Packaging World about finding design inspiration in unexpected places and how her background in fashion design and product development helps her track emerging trends that are exerting influence on consumer brands today.

About Valerie Jacobs

Valerie Jacobs, vice president, group director of trends at LPK, is a seasoned design forecaster focusing on the development of trend analysis for LPK client brands. Ms. Jacobs’ strategic approach includes research, analysis and translation of trend data into actionable strategies as they relate to design for consumer brand initiatives.

In addition to her 15 years in the marketing communications and design fields, Ms. Jacobs has been an assistant professor at the University of Cincinnati College of Design, Architecture, Art and Planning since 2001. In her coursework, she facilitates the learning of complex ideas in the areas of trend forecasting, branding and product development.

Ms. Jacobs is often called upon to present her provocative thinking to industry and academic audiences at Clemson University, In-Store Marketing Institute, IDSA (Industrial Designers Society of America), among others. She is sought after for her thought leadership by industry and business media alike. She has authored white papers for the Design Management Institute, Innovation Magazine and Interactions Magazine, and is often quoted in Shelf Impact!, Retail Touchpoints and Global Cosmetics Industry magazine.

Ms. Jacobs has a Master’s of Design in fashion design and product development from the University of Cincinnati College of Design, Architecture, Art and Planning and holds a Bachelor of Science from Birmingham-Southern College, Birmingham, Alabama.