LPK has announced the addition of Elle Morris to Vice President and General Manager of LPK Beauty, a new position for the company. In this role, Ms. Morris will be responsible for overseeing the general business development of LPK Beauty, while continuing to provide strategic oversight as its chief customer officer on hair care, feminine care and beauty brands, helping to build, expand and revitalize brands around the globe.
Morris’ leadership and significant contributions on global branding initiatives for Herbal Essences, Gillette, Olay, Pantene and Head & Shoulders highlight her expertise within the beauty industry, making her the ideal candidate for broadening LPK’s portfolio of beauty brands. Ms. Morris has previously represented LPK on an international level, working with partners in North America, Latin America, Asia and Europe, to develop an understanding of beauty’s transformative power across diverse cultures. Elle came to LPK with nearly two decades of experience in marketing communications and brand design. She has managed major initiatives for some of the world’s best known brands including Godiva, CBS Television, MasterCard International and Avis Rental Cars. She also serves as a member of Cosmetic Executive Women (CEW), a nonprofit organization dedicated to advancing the professional growth and leadership of women in the cosmetic industry.
LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses.
The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time.
With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods.
LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.”