LPK’s Valerie Jacobs contributes the second installment of her “Simplistic Slowdown” series to Shelf Impact!, discussing the emerging trend that is redefining values and shifting our cultural focus from one of status, luxury and celebrity, to a desire for responsibility, meaning and emotive experiences. To endure this transition, brands must express true authenticity and honesty.
From the publishers of Packaging World, Shelf Impact! is an online-only newsletter for packaging design and marketing professionals, offering insights into how leading-edge brands leverage packaging’s full potential.
About Valerie Jacobs
Valerie Jacobs, vice president, group director of trends at LPK, is a seasoned design forecaster focusing on the development of trend analysis for LPK client brands. Ms. Jacobs’ strategic approach includes research, analysis and translation of trend data into actionable strategies as they relate to design for consumer brand initiatives.
In addition to her 15 years in the marketing communications and design fields, Ms. Jacobs has been an assistant professor at the University of Cincinnati College of Design, Architecture, Art and Planning since 2001. In her coursework, she facilitates the learning of complex ideas in the areas of trend forecasting, branding and product development.
Ms. Jacobs is often called upon to present her provocative thinking to industry and academic audiences at Clemson University, In-Store Marketing Institute, IDSA (Industrial Designers Society of America), among others. She is sought after for her thought leadership by industry and business media alike. She has authored white papers for the Design Management Institute, Innovation Magazine and Interactions Magazine, and is often quoted in Shelf Impact!, Retail Touchpoints and Global Cosmetics Industry magazine.
Ms. Jacobs has a Master’s of Design in fashion design and product development from the University of Cincinnati College of Design, Architecture, Art and Planning and holds a Bachelor of Science from Birmingham-Southern College, Birmingham, Alabama.
LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses.
The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time.
With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses.
LPK’s independent spirit champions a vibrant creative culture, and the company has been recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.”