Putting on a New Face: Environmentalism’s Impact on Ingredients and Packaging
In the July 2009 issue of GCI, Liz Grubow, vice president/group creative director of LPK Beauty, investigates how beauty- and skin-care brands are evolving their environmental practices, including cradle-to-cradle (C2C) certification, to reflect shifting consumer values. Companies that keep the value proposition transparent, honest and authentic while also addressing environmental challenges head-on, says Grubow, will be seen as the true innovators in the beauty- and skin-care industries.
Global Cosmetic Industry (GCI) magazine is a business and marketing magazine for the cosmetics, fragrance and personal care industry.
About Liz Grubow
Liz Grubow is vice president, group creative director of the LPK Beauty Group. Throughout her 20+-year career, she has led brand identity programs for the world’s leading beauty brands including Pantene, Olay, Max Factor International and Covergirl. Intimate involvement with these brands has afforded Ms. Grubow the opportunity to work in and travel frequently to Europe, Asia and Latin America.
Ms. Grubow often lectures and consults on regional and global branding issues in the categories of skin care, hair care and beauty care in North America and abroad. Ms. Grubow also frequently authors articles for the Design Management Journal and Global Cosmetics Industry magazine.
Ms. Grubow has been recognized internationally by the prestigious London International Advertising Awards for Design and has been bestowed with the Procter & Gamble CEO Design Award. She has also been named a CLIO finalist and a finalist for the DESI Award at the New York Art Directors Show.
Ms. Grubow, whose first language is Russian, has lived in the U.S. and Europe. She is the design director of the Cincinnati Opera and has donated her design talent to many other cultural and civic organizations, and has been recognized with over two dozen design awards for her ongoing contributions to these organizations.