POV
After 20 Years in Trends, Covid-19 Proves the Need for This One Thing
Covid-19 presents monumental disruption, but longtime futurist Valerie Jacobs explains how we can become Future Fluent to translate change into value.
Perspectives
Fresh thinking and breaking headlines from our people.
POV
Crisis Shopping: The New Retail Strategies for CPGs
Ecomm purchasing is up and consumer loyalty is way down, driving the need for new retail strategies in the face of Covid-19.
News
Bodycare Brand
The Mad Optimist to Air on ABC’s Shark Tank
On a mission to spread kindness and create change, bodycare brand The Mad Optimist pitches its brand to the investors on ABC’s Shark Tank.
Event
Digital Roundtable: Reassessing Your Innovation Pipeline
Covid-19 is forcing innovators to pivot and reinvent like never before. Join us to discuss how to reevaluate your current pipeline for short- and long-term success.
POV
How Divergent Future Scenarios Help Brands Endure Covid-19
Despite Covid-19’s uncertainty, Bryan Goodpaster explains how future scenario planning can help brands take back control.
Event
Digital Roundtable: Understanding Your Changing Consumer
COVID-19 is shifting all of our wants and needs. Join the experts for a deep-dive on how to process and respond to your changing consumer.
News
At SEGD’s Virtual Conference, Jacobs Glimpses Possible Futures of Design
Valerie Jacobs takes the stage at the women-in-digital forum to deliver Future Fluent, focused on activating emergent digital trends.
POV
10 Questions to Ask Before Starting Your Innovation
Answer 10 quick questions and receive a personalized report of actionable insights and tools.
POV
The Power of Brand Purpose in Uncertain Times
With COVID-19 shifting priorities and shrinking resources, Marisa Richter says look to your brand purpose for clarity, conviction and a clear path forward.
POV
Next-Gen CPG Playbook
Waters are choppy for many CPG brands. LPK’s playbook for Next Gen CPG brands provides guidance and focus to navigate this new world.
News
Valerie Jacobs Talks Translating Digital Trends at Together Digital
Valerie Jacobs takes the stage at the women-in-digital forum to deliver Future Fluent, focused on activating emergent digital trends.
POV
Trends with Benefits: 2020
Our 2020 trends report explores the emergent trends that pose big value to brand and innovation efforts in the year ahead.
News
Tomes Receives Coveted Women Who Mean Business Award
After a year of big impact, including the launch of POWER OF HER, Cincinnati Business Courier honors Sarah Tomes as one of its Women Who Mean Business.
Work Showcase: Kiwi Botanicals
See the viral clean beauty brand we built on global beauty trends and influencer insights.
News
Reflections on Our Founder Ray Perszyk
While we mourn the loss of Ray Perszyk, one of our founders, we also remember fondly his love for design and adventure.
News
LPK’s Rebrand Work Wins Big at Transform Awards North America
LPK’s brand and innovation work for The Mad Optimist wins Silver in Best Visual Identity at the 2019 Transform Awards North America.
