Perspectives

Leading a brand refresh can be a high-stakes undertaking. Hear from the brand-building experts behind the Cincinnati & Hamilton County Public Library’s recent refresh to learn how to do it successfully.

A 101 on arguably the most common and high-stakes endeavor in the branding playbook.

Two landmark exhibitions and a supporting slate of programs, The Black Futures Series, run through May 15th.

The distillery that’s bucking convention wins a record 10 medals.

With a fresh eye on brand assets and capabilities, Nick Partridge explains that existing equities can make innovation cheaper, faster and more effective.

What’s coming next? Learn from our Trends & Foresight experts about the big trends of 2022 and 2023 and how to create successful strategies to act upon them.

A viral editorial is sparking fresh discussion about trends—and we’re weighing in.

We break down the fashion trend—and its implications for all categories—with Vogue Magazine.

Our experts explain how to uncover rare, counterintuitive insights that can help you win with consumers.

LPK’s packaging design for Savora, a line of sous-vide proteins, shortlists at the 2021 Pentawards.

It’s a capability you can use to create more robust, flexible strategies, primed for the future.

We talk with Vogue Magazine about the butterfly’s revival on the runway—and what it means for the future.

How to be a brand people can’t live without? Define your purpose, then make it relevant to today and tomorrow.

Join our innovation and branding experts for a discussion on when, how and why to run experiments: quick, focused tests that (in)validate the riskiest uncertainties related to a new initiative for your business.

How to create an approach that’s not like every other sustainability strategy out there.

When it comes to sustainability, there’s no one-size-fits-all answer. Join our experts as they discuss how businesses can create unique approaches that are impactful, compelling and derived from their brand DNA.