Chocolate Brand Milka Unwraps a New Global Identity
In its latest collaboration with LPK, Mondelēz International’s chocolate brand reveals a redesign with a deeper, richer story.
“Trends equips brands with the information and time to strategically surprise their consumers,” says Jenny Sauer. In her webinar on aesthetic trends, the creative director unpacks the broad sociocultural shifts we see on the horizon—and how brands can lean into (or stray away from) their aesthetic codes to grow their business.
To learn more about LPK trends, drop a note to firstname.lastname@example.org.
5th-Annual Design Blitz: The Big Reveal
LPK wraps its fifth-annual Design Blitz with a reveal of its rebrand efforts for two nonprofits: the North Fairmount Community Council and The Hearing Speech & Deaf Center of Greater Cincinnati.
Design Blitz Returns, Celebrating 5 Years of Giving Back
See the lineup for LPK’s fifth-annual Design Blitz, an overnight rebranding event starting August 25, 2018.
Better by Desire: Driving a More Enviable Future for Your Brand
Emily St Clair-Johnson, Head of Strategy for LPK Europe, explains how our 16 hardwired desires give way to a brand strategy for future growth.
In the Press
Cincinnati Ballet Takes the Stage with a New Look
As one of the most progressive, inventive dance companies in the US, Cincinnati Ballet was overdue for a brand update. Now, it’s opening the season with a new identity by LPK—its most dramatic refresh in over 15 years.
New Riff Debuts New Breed of Bourbon
Kentucky distillery New Riff debuts its brand refresh with the launch of a new bottled-in-bond bourbon.
In the Press
Pringles and Ramen? Yes Please.
In collaboration with Nissin, an instant-noodles brand, Pringles has introduced its latest mash-up: Top Ramen Chicken flavored snack. The limited-edition offering, featuring packaging design by LPK, hits shelves at Dollar General locations across the US in mid July.