POV
How Branding Became Key to the Modern B2B
Historically less focused on brand, B2B enterprises are adopting consumer-facing techniques to deepen connection and grow.
Perspectives
Fresh thinking and breaking headlines from our people.
News
Ohio Justice & Policy Center Debuts Powerful New Brand Presence
To better serve their community, the law firm evolves its brand presence.
Podcast
Nathan Hendricks on Action & Ambition Podcast: How We Built a World-Class Creative Culture in a Smaller City
He reflects on the process of building a culture of creative excellence in a small Midwestern city.
POV
Establishing Your Innovation Group? Don't Skip This Often-Overlooked Step
Assessing 11 dimensions can improve your odds of success within an organization.
POV
The Rise of the Multiverse
Dueling realities pose new challenges for marketers and brand-builders. Here’s how to makes sense of 2021’s Multiverse trend.
News
Titleist Reveals Its New “Secret Weapon” for Golfers at the Virtual PGA Show
Nathan Hendricks goes looking, explaining why beauty is critical to what we design for people.
POV
Why Has Beauty Gone Missing in Design?
Nathan Hendricks goes looking, explaining why beauty is critical to what we design for people.
News
As Sustainability Efforts Expand Globally, GRI Launches Critical Rebrand
The Global Reporting Initiative is considered the world’s authority on sustainability reporting.
POV
Was Covid a “Black Swan” Event? There’s a Better Question to Be Asking.
Longtime futurist Valerie Jacobs says we can better prepare for discontinuities like Covid-19 that naturally occur.
News
LPK Helps Fitness Icon Denise Austin Launch Wellness Brand, EVER BETTER™
The celebrity brand platform debuts protein snacks—with plans to expand into more lifestyle categories.
News
Vitamin Shoppe Joins the CBD Movement with New Private-Label Offerings
Two private-label brands for The Vitamin Shoppe, plnt and Vthrive, enter the CBD space.
POV
If People Think of Brand & Experience as One & the Same, Why Don't Marketers?
An integrated approach to brand development and CX drives far greater value.
Work
Protein Supplier JBS Launches Trend-Driven Consumer Brands
The leader in food innovation makes the big pivot from B2B to B2C.
POV
Want a Cult-Worthy Brand? Learn from the Spirits Category
Steal the creative secrets of a category known for its fanatical followings.
News
LPK Joins New Riff to Talk Distilling & Design at Midwest Design Week
LPK and New Riff team up to talk the craft of great distilling and great design.
Event
Digital Roundtable: Talk Like a Challenger Brand
What makes for a knockout challenger brand? An outsider POV, and the ability to express it powerfully. Join us for a deep-dive discussion on brand voice with the strategy and copywriting experts.
