Taking Brands to Extraordinary™

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In the News

In DMI, Hendricks Unpacks What People (Really) Want

“We don’t want to be isolated, but we don’t want to endanger ourselves either,” Chief Creative Officer Nathan Hendricks says in DMI’s March issue. His piece uses the Nest thermostat as an example of designing for human desires—and fears.

Read his feature here.

BXP Pivots into the Experience Age

For BXP, staying relevant in a changing landscape meant evolving from publication to omnichannel platform.

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1 April 2017

At IDSA, LPKers Prove the Power of Personality

Whether you’re a “hybrid” or an “outsider,” different traits have different benefits in the design industry. At IDSA on April 1, LPK experts discuss their self-ascribed work identities, and how they lead to better brand solutions.

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Hot off the Press

Meet the
New BXP Magazine

In today’s marketplace, the consumer experience is evolving beyond packaging. To keep up with the changing landscape, Package Design Magazine announced its latest evolution: BXP—short for “brand experience.” We partnered with the magazine to reimagine coverage in an omni-channel world and crafted a system that better positions the publication to serve its community of branding and design leaders.

See it here.

LPK Spotlight Cincinnati: Meet Brittany

Designer extraordinaire by day, first-time home renovator by night—LPK’s Brittany Alvey finds inspiration in every corner.

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Part II: Kelly Smith Applies Key Segments to Brands

So you have the know-how to identify consumer segments, but how do you make them work hard for your brand? LPK’s Kelly Smith continues his two-part analysis, sharing how to segment successfully.

Read Part II here.

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