Taking Brands to Extraordinary™

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POV

Part II: Kelly Smith Applies Key Segments to Brands

So you have the know-how to identify consumer segments, but how do you make them work hard for your brand? LPK’s Kelly Smith continues his two-part analysis, sharing how to segment successfully.

Read Part II here.
POV

All Loved Up

Cupid’s on the hunt this month, so we’ve created a new line of designer valentines for you to download, print and give—for free.

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In the Press

Oreo Thins Cut a Sleek New Figure

After successful debuts in China, Australia and the US, Oreo Thins are hitting shelves across the UK in fresh packaging by LPK. The thinner, crispier biscuits are set to hit more European retailers in the months ahead.

Get the details on Cosmo UK.
POV

How to Dodge the Anti-Brand Movement

Does the rise of Brandless freak your company out? LPK Creative Directors Jenny Sauer and Jen Dusold share what brands should really be worried about and how they can leverage the power of pattern.

Get their tips.
Event: 9 March 2017

LPK VPs to Talk Brand Behavior at DMI Munich

Does your brand have a high social IQ? In their keynote at DMI: Symposium Munich on March 9, LPK Europe’s Amy Steinmetz and David Beard will explore the merger of business and design, unpacking principles for smarter brand behavior.

Save your spot.
POV

Fresh from Detroit: Gen-Y Recaps the Auto Show

Back from the North American International Auto Show in Detroit, Michigan, three millennial trends analysts give their take on the expo.

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News

Out of the Classroom

After working with the University of Cincinnati to connect to its newest generation, we crafted a visual expression that would bring the brand experience to life.

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POV

Part I: Kelly Smith Unpacks 5 Consumer Segments to Know

After decades analyzing and classifying consumer segments, LPK’s Vice President and Managing Creative Director Kelly Smith is sharing his findings on LinkedIn.

Read Part I here.
POV

Biophilia: Giving My Dream Project Legs

Group Director Emily Chapel wanted to lean in on an initiative that would improve the global food system—and through Passion Pitch, she did.

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News

A Health-Care Center Gets that Human Touch

Collaborating with Cradle Cincinnati, we transformed a once-stale health-care space into a nurturing environment for women and children.

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In the Press

Valerie Jacobs Talks Trends with Design Story

How can agencies ensure they belong in the future state of design? Valerie Jacobs, chief insight & innovation officer at LPK, discusses this and more with the biweekly (free) podcast, Design Story.

Listen here.
In the Press

Jerry Kathman Reflects on Leadership Transitions with DMI

In a recent sitdown with DMI, LPK Chairman of the Board Jerry Kathman shared his insights on success in the agency game: how to grow a business, when to evolve leadership roles and why design is the key to a better future.

Read the interview.
In the Press

New Busch Cans Make Super Bowl Debut in #BUSCHHHHH Ad

There’s an official sound of football season: cracking open an ice-cold can of beer. And Busch is celebrating it. The brand is revealing its new packaging for Busch and Busch Light—developed by LPK—in its first-ever Super Bowl commercial.

See the spot.
POV

In Honor of a Few Great Names

Yes, we lost some of music’s greatest icons in 2016. But there’s something they have in common—besides being musical idols—that we can hold on to.

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POV

Don’t Tell Gen-Y How to Parent, Just Brand Accordingly

A new ilk of moms and dads has changed baby care for good. Brands of all kinds, take note. We’ve launched a new e-book, Brave…
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POV

It Ain’t Easy Going Green

We’re halfway through an off-the-grid experiment. The update? It’s not going quite as expected.

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Starting Strong: The Fast Track to Success at LPK

Once you’re hired at LPK, what happens after you walk in the door? How you approach the work and how you show up to your colleagues will determine your success. We asked our senior creatives for their advice on Starting Strong.

Event: 25 January 2017

Our CCO to Talk Collaboration at Package Design Matters

LPK Chief Creative Officer Nathan Hendricks is headed to Bonita Springs, FL, for the annual summit on all things packaging. In a candid panel discussion, he’ll dissect the client-agency relationship alongside 3M’s Eric Quint, PepsiCo’s Mauro Porcini and Design Business Association’s Deborah Dawton.

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