News
Reflections on Our Founder Ray Perszyk
While we mourn the loss of Ray Perszyk, one of our founders, we also remember fondly his love for design and adventure.
Perspectives
Fresh thinking and breaking headlines from our people.
News
LPK’s Rebrand Work Wins Big at Transform Awards North America
LPK’s brand and innovation work for The Mad Optimist wins Silver in Best Visual Identity at the 2019 Transform Awards North America.
POV
The Beauty of New Brand Creation
With new-to-the-world brands cropping up in constant, Ashley Edwards offers new ways of working to build and launch new brands faster.
News
With a Fresh Redesign, ArtsWave Illuminates BLINK Festival
As the official sponsor for global arts festival BLINK, ArtsWave lights up Cincinnati with its bold rebrand.
News
ArtsWave’s Rebrand by LPK Designed to Make Waves
With a bold, ownable rebrand, LPK helps ArtsWave step into its next chapter of funding the arts and fueling the community.
POV
Stop “Launching” New Innovations: Why “Going Live” is Better for Your Brand
Eric Sillies makes the case for “going live” over “launching” to adapt learnings and outfit your innovation venture for success.
News
Big Wins Mean Fast Growth For New Riff
Winning awards and earning press buzz, our branding for New Riff is setting the distillery apart in the crowded spirits category.
POV
In Challenging Times, A New Playbook for CPG Emerges
Waters are choppy for many CPG brands. LPK’s playbook for Next Gen CPG brands provides guidance and focus to navigate this new world.
News
POWER OF HER
Kicks off the Year
of the Woman
From naming and identity to digital design, LPK’s branding for POWER OF HER is uniting arts organizations for the year of the woman.
POV
Stop Trusting What Consumers Say
Nicholas Partridge explains Proto-Selling: our lean validation method that turns concepts into prototypes, tested in real environments with real consumers.
POV
The Technology Parade: A Creative Approach to the Never-Ending Stream of Emerging Tech
Hank McLendon dives into the world of emerging tech: why it’s so important to next-gen brands, and how to make it work hard for yours.
Report
Design for a Difference
We believe that every company has a duty to be kind to our planet and to one another. Our sustainability report shows how we helped the environment, our community and our people in 2018.
News
Fashion-Forward Lonkey Wins Bronze at Transform Awards in Asia
LPK’s branding work for Lonkey brings a new laundry detergent brand to China—and wins bronze at the Transform Awards Asia-Pacific.
News
Pepto-Bismol Kicks Off Season of Indulgence with Rebrand
From a refined logo to a new crew of “stomojis,” check out our refresh with antacid brand Pept-Bismol.
News
Cincinnati Ballet Rebrand Takes Gold at Transform Awards
See our rebrand work with Cincinnati Ballet: its first in over a decade, which took home gold at the North American Transform Awards.
News
New Advance Directives Campaign Urges People to Have “The Talk”
Learn about our new digital advance directives campaign with Conversations of a Lifetime, putting a fresh spin on the hospice care experience.
