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POV

From Brand Relevance
to Resonance

In a push for deeper emotional connection to consumers, CCO Nathan Hendricks urges brands to shift from relevance to resonance.

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Aesthetics 2020

“Trends equips brands with the information and time to strategically surprise their consumers,” says Jenny Sauer. In her webinar on aesthetic trends, the creative director unpacks the broad sociocultural shifts we see on the horizon—and how brands can lean into (or stray away from) their aesthetic codes to grow their business.

To learn more about LPK trends, drop a note to hello@lpk.com.

News

Mount St. Joseph Revamps to Prove It’s on a Mission

With new brand foundations and a compelling narrative, Mount St. Joseph University is prepared for a new era of growth.

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POV

Greening with Meaning

Explore our annual sustainability report, Design for a Difference, and learn how we’re helping brands—ours included—go green with deeper meaning.

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POV

At SXSW, New Tech Comes with Heart

Back from SXSW 2018, Strategy Director Tori Tasch recaps the emerging technologies that will affect the future of brands.

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In the Press

Cincinnati Ballet Takes the Stage with a New Look

As one of the most progressive, inventive dance companies in the US, Cincinnati Ballet was overdue for a brand update. Now, it’s opening the season with a new identity by LPK—its most dramatic refresh in over 15 years.

See the work.
POV

LPK Cincinnati Spotlight:
Meet Bhavik

Head of consumer insights and self-proclaimed humanist, India native Bhavik Joshi brings fresh thinking to brand strategy at LPK.

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In the Press

Pringles and Ramen? Yes Please.

In collaboration with Nissin, an instant-noodles brand, Pringles has introduced its latest mash-up: Top Ramen Chicken flavored snack. The limited-edition offering, featuring packaging design by LPK, hits shelves at Dollar General locations across the US in mid July.

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POV

Overcoming Innovation’s Roadblocks: Fuzzy Experience Maps

Swapping overly complex diagrams for inspired consumer experience maps, Nick Partridge draws a path to more productive, profitable innovation.

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