LPK Cincinnati Spotlight:
Head of consumer insights and self-proclaimed humanist, India native Bhavik Joshi brings fresh thinking to brand strategy at LPK.
Overcoming Innovation’s Roadblocks: Fuzzy Experience Maps
Swapping overly complex diagrams for inspired consumer experience maps, Nick Partridge draws a path to more productive, profitable innovation.
22 February 2018
February’s Salon Explores the Business of “Cute”
Salon, LPK’s forum for unconventional dialogue, is back with an exploration of aw-inducing design. Creative Director Jenny Sauer will dissect how and why “cute” aesthetics show up in brands—and how they can help move the needle for business.
Decision By Desire
If branding is about developing better experiences for real people, how do we ensure we’re designing what they want?
LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people. The approach not only aligns brands closer to commercial truths, it spurs major business growth. Billy Thomas, VP and Director of Creative Excellence at LPK, explains.
Revamped Queen City Kitchen Nourishes the Community
See how we helped define and design a new brand presence for Queen City Kitchen, Cincinnati’s oldest food pantry—paving the way for future growth.
The Power of Comedy:
4 Steps to Better Insights
Innovation Director, Michael Roller, proves that comedians’ rapid-fire thinking can inspire a valuable new approach to insights mining.
In the Press
Cincinnati Ballet Takes the Stage with a New Look
As one of the most progressive, inventive dance companies in the US, Cincinnati Ballet was overdue for a brand update. Now, it’s opening the season with a new identity by LPK—its most dramatic refresh in over 15 years.
The New Moment of Truth: How Reviews Are Changing Behavior
Amazon is the new king of retail, and according to Design Director Eric Sillies, that means digital consumer reviews are forcing brands to act differently.
In the Press
Pringles and Ramen? Yes Please.
In collaboration with Nissin, an instant-noodles brand, Pringles has introduced its latest mash-up: Top Ramen Chicken flavored snack. The limited-edition offering, featuring packaging design by LPK, hits shelves at Dollar General locations across the US in mid July.