Perspectives

Our experts explain how to uncover rare, counterintuitive insights that can help you win with consumers.

It’s a capability you can use to create more robust, flexible strategies, primed for the future.

Join our innovation and branding experts for a discussion on when, how and why to run experiments: quick, focused tests that (in)validate the riskiest uncertainties related to a new initiative for your business.

How to create an approach that’s not like every other sustainability strategy out there.

When it comes to sustainability, there’s no one-size-fits-all answer. Join our experts as they discuss how businesses can create unique approaches that are impactful, compelling and derived from their brand DNA.

The event will explore what’s next for sustainable, digital and experiential packaging design.

Bucking convention, New Riff launches a bold brand that resonates with bourbon lovers, young and old.

The pandemic transformed much of daily life, but also proved our desires are primal, unshakable things.

Explore the trends for 2021 and glimpse life beyond 2020, learning how to strategize for your business despite the uncertainty of 2020.

See LPK’s strategy, trends and design work across its many beloved brands, from Smucker’s to Dunkin’ to JIF.

As consumers’ wants and needs change, LPK’s experts offer guidance on how to evolve your brand’s legacy with meaning.

Historically less focused on brand, B2B enterprises are adopting consumer-facing techniques to deepen connection and grow.

To better serve their community, the law firm evolves its brand presence.

He reflects on the process of building a culture of creative excellence in a small Midwestern city.

Assessing 11 dimensions can improve your odds of success within an organization.

Dueling realities pose new challenges for marketers and brand-builders. Here’s how to makes sense of 2021’s Multiverse trend.