Perspectives

Fresh thinking and breaking headlines from our people.

Trends with Benefits: 2020
POV

Trends with Benefits: 2020

Our 2020 trends report explores the emergent trends that pose big value to brand and innovation efforts in the year ahead.
Stop Trusting What Consumers Say
POV

Stop Trusting What Consumers Say

Nicholas Partridge explains Proto-Selling: our lean validation method that turns concepts into prototypes, tested in real environments with real consumers.