Part II: Kelly Smith Applies Key Segments to Brands
So you have the know-how to identify consumer segments, but how do you make them work hard for your brand? LPK’s Kelly Smith continues his two-part analysis, sharing how to segment successfully.
All Loved Up
Cupid’s on the hunt this month, so we’ve created a new line of designer valentines for you to download, print and give—for free.
In the Press
Oreo Thins Cut a Sleek New Figure
After successful debuts in China, Australia and the US, Oreo Thins are hitting shelves across the UK in fresh packaging by LPK. The thinner, crispier biscuits are set to hit more European retailers in the months ahead.
How to Dodge the Anti-Brand Movement
Does the rise of Brandless freak your company out? LPK Creative Directors Jenny Sauer and Jen Dusold share what brands should really be worried about and how they can leverage the power of pattern.
Event: 9 March 2017
LPK VPs to Talk Brand Behavior at DMI Munich
Does your brand have a high social IQ? In their keynote at DMI: Symposium Munich on March 9, LPK Europe’s Amy Steinmetz and David Beard will explore the merger of business and design, unpacking principles for smarter brand behavior.
Fresh from Detroit: Gen-Y Recaps the Auto Show
Back from the North American International Auto Show in Detroit, Michigan, three millennial trends analysts give their take on the expo.
Out of the Classroom
After working with the University of Cincinnati to connect to its newest generation, we crafted a visual expression that would bring the brand experience to life.
Part I: Kelly Smith Unpacks 5 Consumer Segments to Know
After decades analyzing and classifying consumer segments, LPK’s Vice President and Managing Creative Director Kelly Smith is sharing his findings on LinkedIn.
Biophilia: Giving My Dream Project Legs
Group Director Emily Chapel wanted to lean in on an initiative that would improve the global food system—and through Passion Pitch, she did.
A Health-Care Center Gets that Human Touch
Collaborating with Cradle Cincinnati, we transformed a once-stale health-care space into a nurturing environment for women and children.
In the Press
Valerie Jacobs Talks Trends with Design Story
How can agencies ensure they belong in the future state of design? Valerie Jacobs, chief insight & innovation officer at LPK, discusses this and more with the biweekly (free) podcast, Design Story.
In the Press
Jerry Kathman Reflects on Leadership Transitions with DMI
In a recent sitdown with DMI, LPK Chairman of the Board Jerry Kathman shared his insights on success in the agency game: how to grow a business, when to evolve leadership roles and why design is the key to a better future.
In the Press
New Busch Cans Make Super Bowl Debut in #BUSCHHHHH Ad
There’s an official sound of football season: cracking open an ice-cold can of beer. And Busch is celebrating it. The brand is revealing its new packaging for Busch and Busch Light—developed by LPK—in its first-ever Super Bowl commercial.
In Honor of a Few Great Names
Yes, we lost some of music’s greatest icons in 2016. But there’s something they have in common—besides being musical idols—that we can hold on to.
Don’t Tell Gen-Y How to Parent, Just Brand Accordingly
It Ain’t Easy Going Green
We’re halfway through an off-the-grid experiment. The update? It’s not going quite as expected.
Starting Strong: The Fast Track to Success at LPK
Once you’re hired at LPK, what happens after you walk in the door? How you approach the work and how you show up to your colleagues will determine your success. We asked our senior creatives for their advice on Starting Strong.
Event: 25 January 2017
Our CCO to Talk Collaboration at Package Design Matters
LPK Chief Creative Officer Nathan Hendricks is headed to Bonita Springs, FL, for the annual summit on all things packaging. In a candid panel discussion, he’ll dissect the client-agency relationship alongside 3M’s Eric Quint, PepsiCo’s Mauro Porcini and Design Business Association’s Deborah Dawton.