Latest Views & News in Branding, Innovation and Experiences

Event

Digital Roundtable: The Sustainability Equation

When it comes to sustainability, there’s no one-size-fits-all answer. Join our experts as they discuss how businesses can create unique approaches that are impactful, compelling and derived from their brand DNA.

Elyse Dierking Joins Sustainability Experts at <i>Repackaging the Future</i>

Event

Elyse Dierking Joins Sustainability Experts at Repackaging the Future

The event will explore what’s next for sustainable, digital and experiential packaging design.

Work

A Young Distillery Becomes the Toast of the Bourbon World

Bucking convention, New Riff launches a bold brand that resonates with bourbon lovers, young and old.

POV

In a Year of Immense Change, Our Core Desires Didn't

The pandemic transformed much of daily life, but also proved our desires are primal, unshakable things.

POV

Life Beyond 2020

Explore the trends for 2021 and glimpse life beyond 2020, learning how to strategize for your business despite the uncertainty of 2020.

Work

The J.M. Smucker Co. Evolves Its Portfolio with Changing Consumer Tastes

See LPK’s strategy, trends and design work across its many beloved brands, from Smucker’s to Dunkin’ to JIF.

POV

The Way Forward for Heritage Brands

As consumers’ wants and needs change, LPK’s experts offer guidance on how to evolve your brand’s legacy with meaning.

POV

How Branding Became Key to the Modern B2B

Historically less focused on brand, B2B enterprises are adopting consumer-facing techniques to deepen connection and grow.

News

Ohio Justice & Policy Center Debuts Powerful New Brand Presence

To better serve their community, the law firm evolves its brand presence.

Podcast

Nathan Hendricks on Action & Ambition Podcast: How We Built a World-Class Creative Culture in a Smaller City

He reflects on the process of building a culture of creative excellence in a small Midwestern city.

POV

Establishing Your Innovation Group? Don't Skip This Often-Overlooked Step

Assessing 11 dimensions can improve your odds of success within an organization.

POV

The Rise of the Multiverse

Dueling realities pose new challenges for marketers and brand-builders. Here’s how to makes sense of 2021’s Multiverse trend.

News

Titleist Reveals Its New “Secret Weapon” for Golfers at the Virtual PGA Show

Nathan Hendricks goes looking, explaining why beauty is critical to what we design for people.

POV

Why Has Beauty Gone Missing in Design?

Nathan Hendricks goes looking, explaining why beauty is critical to what we design for people.

News

As Sustainability Efforts Expand Globally, GRI Launches Critical Rebrand

The Global Reporting Initiative is considered the world’s authority on sustainability reporting.

POV

Was Covid a “Black Swan” Event? There’s a Better Question to Be Asking.

Longtime futurist Valerie Jacobs says we can better prepare for discontinuities like Covid-19 that naturally occur.

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Zero-to-Revenue Incubator

Desires Canvas

Desires Workshop

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Digital Insights

Adjacent Spaces Innovation

Downloading The Beauty of New Brand Creation

Digital Round Table: The Sustainability Equation

Roadblocks to Innovation

Trends with Benefits: 2021

Experiment Canvas

Online & In-Store Proto-Selling

360˚ Innovation Assessment

Digital Round Table: Harnessing Desires to Build Better Brands

Digital Round Table: New Brands for Emerging Categories

Glimpse Four Ways Forward

The Life Beyond 2020 Digital Roundtables

Digital Round Table: Evolving Your Heritage Brands

Portfolio Strategy

Brand Architecture

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Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.