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A Strategy Named Desire

In an effort to help brands become more meaningful to consumers, LPK Chief Creative Officer Nathan Hendricks, makes the case for desires thinking.

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In the Press

Cincinnati Ballet Takes the Stage with a New Look

As one of the most progressive, inventive dance companies in the US, Cincinnati Ballet was overdue for a brand update. Now, it’s opening the season with a new identity by LPK—its most dramatic refresh in over 15 years.

See the work.
13 October 2017

Nathan Hendricks to Dissect Desires at Love Summit

Dream Change announced its lineup of speakers for the 2017 Love Summit, a global leadership conference focused on “heart-centered business practices,” hosted at LPK’s Brand Innovation Center on October 12 and 13. Among them is Chief Creative Officer of LPK, Nathan Hendricks, who will unpack human desires as a powerful branding methodology.

Reserve your spot.
News

LPK’s Fourth-Annual Design Blitz: New Date, New Recipients

LPK’s fourth-annual Design Blitz announces its recipients for the August event: Women Helping Women and Over-the-Rhine Community Housing.

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In the Press

Pringles and Ramen? Yes Please.

In collaboration with Nissin, an instant-noodles brand, Pringles has introduced its latest mash-up: Top Ramen Chicken flavored snack. The limited-edition offering, featuring packaging design by LPK, hits shelves at Dollar General locations across the US in mid July.

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17 June 2017

On the Move: Our London Office Finds a New Location

Guests and friends of our London office can now visit us in Holborn off Kingsway. For the new address, head to our contact page.

Stop by and say hi.
In the Press

VP of Strategy on IKEA: Why Millennials Love It

IKEA shoppers are ardent devotees, sometimes traveling hours to stock up at a store. And many of them are Millennials. Michael Wintrob, VP of Strategy at LPK, weighs in on the Scandinavian furniture outlet’s strategy—and why it works so well.

Read more in The Dispatch.

Much to Be Desired

This industry changes at lightning speed—new categories, new channels, new normals. It seems as soon as we embrace them in full, they’re old news. So, how does anyone in branding maintain their sense of direction—or better yet, get ahead of the chaos?

Nathan Hendricks, LPK’s chief creative officer, has an answer: our 16 human desires.

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