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News

Chocolate Brand Milka Unwraps a New Global Identity

In its latest collaboration with LPK, Mondelēz International’s chocolate brand reveals a redesign with a deeper, richer story.

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Aesthetics 2020

“Trends equips brands with the information and time to strategically surprise their consumers,” says Jenny Sauer. In her webinar on aesthetic trends, the creative director unpacks the broad sociocultural shifts we see on the horizon—and how brands can lean into (or stray away from) their aesthetic codes to grow their business.

To learn more about LPK trends, drop a note to hello@lpk.com.

News

5th-Annual Design Blitz: The Big Reveal

LPK wraps its fifth-annual Design Blitz with a reveal of its rebrand efforts for two nonprofits: the North Fairmount Community Council and The Hearing Speech & Deaf Center of Greater Cincinnati.

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News

Design Blitz Returns, Celebrating 5 Years of Giving Back

See the lineup for LPK’s fifth-annual Design Blitz, an overnight rebranding event starting August 25, 2018.

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POV

Better by Desire: Driving a More Enviable Future for Your Brand

Emily St Clair-Johnson, Head of Strategy for LPK Europe, explains how our 16 hardwired desires give way to a brand strategy for future growth.

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In the Press

Cincinnati Ballet Takes the Stage with a New Look

As one of the most progressive, inventive dance companies in the US, Cincinnati Ballet was overdue for a brand update. Now, it’s opening the season with a new identity by LPK—its most dramatic refresh in over 15 years.

See the work.
News

New Riff Debuts New Breed of Bourbon

Kentucky distillery New Riff debuts its brand refresh with the launch of a new bottled-in-bond bourbon.

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In the Press

Pringles and Ramen? Yes Please.

In collaboration with Nissin, an instant-noodles brand, Pringles has introduced its latest mash-up: Top Ramen Chicken flavored snack. The limited-edition offering, featuring packaging design by LPK, hits shelves at Dollar General locations across the US in mid July.

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POV

Bridging Ambition & Reality: The 5 Sustainability Action Gaps for Brands

Ed Adamson, Head of Innovation for LPK Europe, unpacks the 5 action gaps that hold brands back from reaching their sustainability goals.

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