In the News
In DMI, Hendricks Unpacks What People (Really) Want
“We don’t want to be isolated, but we don’t want to endanger ourselves either,” Chief Creative Officer Nathan Hendricks says in DMI’s March issue. His piece uses the Nest thermostat as an example of designing for human desires—and fears.
BXP Pivots into the Experience Age
For BXP, staying relevant in a changing landscape meant evolving from publication to omnichannel platform.
1 April 2017
At IDSA, LPKers Prove the Power of Personality
Whether you’re a “hybrid” or an “outsider,” different traits have different benefits in the design industry. At IDSA on April 1, LPK experts discuss their self-ascribed work identities, and how they lead to better brand solutions.
Hot off the Press
New BXP Magazine
In today’s marketplace, the consumer experience is evolving beyond packaging. To keep up with the changing landscape, Package Design Magazine announced its latest evolution: BXP—short for “brand experience.” We partnered with the magazine to reimagine coverage in an omni-channel world and crafted a system that better positions the publication to serve its community of branding and design leaders.
LPK Spotlight Cincinnati: Meet Brittany
Designer extraordinaire by day, first-time home renovator by night—LPK’s Brittany Alvey finds inspiration in every corner.