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Growing the Fan Base

Start ‘Em Young

Tervis wanted to turn its popular sweat-reducing, double-wall design into a premium offering for an untapped market.

We helped Tervis break into the crowded sippy cup category with My First Tervis, a premium, grow-with-me tumbler, the ultimate combination of performance and personality.

The new product innovation disrupted the category’s copycats, exciting parents and Tervis loyalists alike.

Sold more than a quarter-million cups in less than 10 months on the market.












How We Got There

We took Tervis’ proprietary double-wall technology and made it mini and ergonomic—for every stage of development. Our research with young families inspired a kid-centric design that helps parents as well as changes the lives of little ones to help them both handle any situation.

With a bumper that rests perfectly in the webs of little hands, the two-handled sipper easily transitions to a lidless tumbler as kids age—
we put the threading inside to create a smooth drinking edge without the lid.

Our innovative approach, coupled with Tervis’ unrivaled quality and seemingly endless selection of designs, upped the cool factor with a sippy cup that stands alone.

Let’s work better. Together. Talk to us.
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