Growing the Fan Base
Start ‘Em Young
Tervis wanted to turn its popular sweat-reducing, double-wall design into a premium offering for an untapped market.
We helped Tervis break into the crowded sippy cup category with My First Tervis, a premium, grow-with-me tumbler, the ultimate combination of performance and personality.
The new product innovation disrupted the category’s copycats, exciting parents and Tervis loyalists alike.