Getting the Respect
Unify and Magnify
SUNY is the nation’s largest, most comprehensive public university system—unrivaled in scale, diversity and opportunity. And yet, it was misunderstood and deeply undervalued.
LPK helped SUNY get over the “under-” labels by galvanizing its presence as an economic and cultural powerhouse through a cohesive communication platform that unified its 64 distinct institutions while maintaining the individual identity of each. The total effect was improved credibility and worth among students, communities and legislators alike.
Earned the financial support of the state legislature.
Recognized by the federal government as an exemplary steward of the public’s trust.