Watch any home-makeover show, and you’ll hear the same maxim: “you can transform that with a coat of paint.” In a Pinterest-happy age where inspiration is endless and expectations are high, brands like Olympic stand to make a killing.
It explains the onslaught of new product lines and simplified formulas, like built-in primers and all-in-one elixirs. For years, Olympic has been innovating with the best of them, but the brand’s expression didn’t match. We helped it launch a new competitive product—then gave the rest of the portfolio a fresh coat, too.
Increased comp store sales by 54% in first year.
Priming a Product to Win
To launch its new, all-in-one wonder in a specific big-box retailer, Olympic was in need of a makeover from the inside out. We began with the product’s name, positioning and tone of voice, opting for an honest, aspirational and easy-to-use identity dubbed “ONE.” Coupled with new visuals, Olympic’s latest offering reframed the broader paint conversation, elevated its emotional appeal and competed at shelf.
Polishing Olympic’s go-to-market approach for ONE® led to more endeavors. Line by line, we applied fresh insights and design thinking to the complete range, creating new offerings and revitalizing existing ones to win in the aisle.