Showing the Wonder of a Wafer
Wafer snack lovers are a youthful, energetic bunch; yet successful snack brand Muzic looked old and tired and was feeling the crunch from the competition.
And who wants a snack that’s totally serious?
We focused on what makes this snack a favorite for young adults: a guiltless indulgence that lets them express themselves uniquely.
We reinvigorated Muzic with a playful, illustrative design and quirky personality that speaks to snackers’ desire to let loose, feed their craving and enjoy the moment—maximizing flavor, fun and impact at shelf.
– Ling Yee Wen, Senior Brand Manager, Munchy's
I truly enjoyed working with the LPK team. I loved the responsiveness, initiative and big-picture thinking they demonstrated.