A Laundry Room
Awash with Whimsy
In the past few decades, we’ve seen innovations in the laundry space: new detergents, new appliances and a crop of new brands fighting for share. But what’s gone missing is an aspirational brand experience that brings fresh thinking to both appliance and detergent.
Enter Lonkey: a Chinese brand known for its detergents, looking to make a splash with the debut of its new, gem-like “beads.”
Launches via diverse media, including social campaigns and a live fashion show.