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Jumping on the Plaidwagon

A New Take on a Classic

In the fickle world of beauty, if you’re not keeping it fresh, you’re old news.

So, we turned to fashion to reinvent the face of Fekkai, with limited-edition patterns for Target’s Fall 2015 Style collection.

The trend-led designs reignited consumer desire, keeping the brand fresh, relevant and inspiring—stopping traffic in the aisle and beyond.

Earned the praise of Glamour’s beauty editors and graced the pages of Vogue.

How We Got There

Inspired by of-the-moment plaids in both apparel and décor, our team of fashion, textile and graphic designers reinterpreted Fekkai with eight expressive pattern designs, reinventing the face of luxury hair care and creating a gorgeous, gotta-have-it feeling at shelf.

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