Emmi Choco Latte
No Longer Child’s Play
Refreshing the Taste of Childhood
Chocolate milk. One of the many pleasures of childhood.
But as kids become adults, chocolate milk loses its coolness and they hang up their silly straw.
It was time to bring the craving back. We helped Swiss dairy giant Emmi reintroduce grownups to the nostalgic treat with Choco Latte, a café-inspired beverage for adults.
“LPK helped us access an undiscovered category for our target consumer. They crafted a successful approach for bringing trendy young women into the flavored-milk category and worked seamlessly … to roll it out into the marketplace.”
– Nicole Grond, Category Head, Drinks Emmi