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Mount St. Joseph Revamps to Prove It’s on a Mission

With big plans for growth, the small liberal arts school debuts a fresh brand strategy.

In 1920, Mount St. Joseph, a private Catholic school—and the first for women in Southwest Ohio—opened its doors, offering higher education focused on ethics and serving the common good. Nearly a century later, the university is continuing its legacy with an updated brand strategy, developed in partnership with LPK to articulate its story in a more compelling, consistent way.

“Mount St. Joseph is an institution with a unique mix of values. The university is on a mission to give education deeper meaning—to help students think differently about what’s possible,” says Kelsey Whittemore, Strategist at LPK, who helped lead the initiative. “We saw an opportunity to help them tell their story in a more inspiring, enduring way.”

The institution debuted its new brand strategy, including a revised positioning and narrative, at the start of 2018, aiming to increase general awareness and engagement, both locally and globally.

To learn more about the Mount St. Joseph University, head to msj.edu.

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