From Brand Relevance
In a push for deeper emotional connection to consumers, CCO Nathan Hendricks urges brands to shift from relevance to resonance.
“Trends equips brands with the information and time to strategically surprise their consumers,” says Jenny Sauer. In her webinar on aesthetic trends, the creative director unpacks the broad sociocultural shifts we see on the horizon—and how brands can lean into (or stray away from) their aesthetic codes to grow their business.
To learn more about LPK trends, drop a note to firstname.lastname@example.org.
Mount St. Joseph Revamps to Prove It’s on a Mission
With new brand foundations and a compelling narrative, Mount St. Joseph University is prepared for a new era of growth.
Greening with Meaning
Explore our annual sustainability report, Design for a Difference, and learn how we’re helping brands—ours included—go green with deeper meaning.
At SXSW, New Tech Comes with Heart
Back from SXSW 2018, Strategy Director Tori Tasch recaps the emerging technologies that will affect the future of brands.
In the Press
Cincinnati Ballet Takes the Stage with a New Look
As one of the most progressive, inventive dance companies in the US, Cincinnati Ballet was overdue for a brand update. Now, it’s opening the season with a new identity by LPK—its most dramatic refresh in over 15 years.
LPK Cincinnati Spotlight:
Head of consumer insights and self-proclaimed humanist, India native Bhavik Joshi brings fresh thinking to brand strategy at LPK.
In the Press
Pringles and Ramen? Yes Please.
In collaboration with Nissin, an instant-noodles brand, Pringles has introduced its latest mash-up: Top Ramen Chicken flavored snack. The limited-edition offering, featuring packaging design by LPK, hits shelves at Dollar General locations across the US in mid July.