Digital
Roundtable
Series

A Safe Haven for Tough Conversations

Connect with the industry’s boldest and brightest to talk shared challenges and fresh perspectives.

Tuesday, July 21 @ 12 PM (EST)

14. TAKING THE CREATIVITY LEAP

We’re living in the nexus of major, unrelenting change. So, how do we move forward with meaning?

One word: creativity. In a rich, far-reaching discussion, Valerie Jacobs sits down with Natalie Nixon, PhD, creativity strategist and author of The Creativity Leap: Unleash Curiosity, Improvisation and Intuition at Work, to discuss the forces of transformation we’re experiencing, and the myriad ways we will need to reshape our businesses and redefine culture.

Nixon and Jacobs will explore why now is the prime time to take the creativity leap: embracing inventive thinking and new ways of working to reorient your business to the new normal—and whatever unfolds next.

Hosted By

Valerie
Jacobs

Chief Growth Officer,
LPK

NATALIE
NIXON, PhD

President & Creativity Strategist,
Figure 8 Thinking

Thursday, August 20 @ 12 PM (EST)

15. THE MAKING OF VERA HEALTH

The need for transparency, flexibility and accessibility in the medical insurance space has never been more acute. They’re the guiding principles behind Vera Health: the next-gen brand we built that’s demystifying insurance for digitally native consumers.

In a deep-dive discussion with our creative and CX experts, we’ll explore the process of building the brand and customer experience in tandem—launching a thoroughly modern brand experience in a sector that’s ripe for innovation.

Hosted By

Billy
Thomas

VP, Creative Excellence

Challis
Hodge

VP, Customer Experience

Past Roundtables

  • 01. Leveraging Counterintuitive Insights
  • 02. Debunking Innovation Misconceptions
  • 03. Accelerating Post-Acquisition Growth
  • 04. Year 1 Innovation Success
  • 05. Next-Gen CPG Playbook
  • 06. New Brand Creation
  • 07. Purpose vs. Profit
  • 08. Trends with Benefits
  • 09. Grasping the Next Normal
  • 10. The Making of Union Green
  • 11. Understanding Your Changing Consumer
  • 12. Reassessing Your Innovation Pipeline
  • 13. The New Shopping Paradigm
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