Digital
Roundtable
Series

A Safe Haven for Tough Conversations

Connect with the industry’s boldest and brightest to talk shared challenges and fresh perspectives.

Wednesday, September 30 @ 12PM (ET)

17. TALK LIKE A CHALLENGER BRAND

What makes for a knockout challenger brand? An outsider POV, and the ability to express it powerfully.

In a deep-dive discussion with our strategy and copywriting experts, we’ll unpack the innerworkings of a challenger brand and explore the David-and-Goliath dynamics among legacy and disruptor brands in the marketplace. Learn how to uncover rare and valuable insights to inspire better strategic foundations, unexpected value propositions and a breakthrough tone of voice—ultimately driving resonance and deeper connection with your consumer.

Hosted By

MATT
MOSES

Sr. Creative Director

CLAIRE
KEYS PYTLIK

Creative Director

BHAVIK
JOSHI

Sr. Strategy Director
& Head of Insights

Life Beyond 2020

 

A three-part series

WEDNESDAY, OCTOBER 21 @ 12PM (ET)

18. PART I: GLIMPSE 4 WAYS FORWARD

Valerie
Jacobs

Chief Growth Officer

BRYAN
GOODPASTER

Senior Creative Director,
Trends

WEDNESDAY, OCTOBER 28 @ 12PM (ET)

19. PART II: STRATEGIZE YOUR COMPETITIVE RESPONSE

Valerie
Jacobs

Chief Growth Officer

Nick
PARTRIDGE

VP, Innovation

WEDNESDAY, NOVEMBER 18 @ 12PM (ET)

20. PART III: TRENDS WITH BENEFITS

Valerie
Jacobs

Chief Growth Officer

ASHLEY
EDWARDS

Strategy Director,
Trends

ANNA
POMPILIO

Senior Strategist

Past Roundtables

  • 01. Leveraging Counterintuitive Insights
  • 02. Debunking Innovation Misconceptions
  • 03. Accelerating Post-Acquisition Growth
  • 04. Year 1 Innovation Success
  • 05. Next-Gen CPG Playbook
  • 06. New Brand Creation
  • 07. Purpose vs. Profit
  • 08. Trends with Benefits
Missed an event? Reach out for a personalized recap.

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Digital Roundtable Series

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