Digital
Roundtable
Series

A Safe Haven for Tough Conversations

Connect with the industry’s boldest and brightest to talk shared challenges and fresh perspectives.

WEDNESDAY, MAY 26 @ 12 PM (ET), 5 PM (BST), 6 PM (CET)

25. HARNESSING DESIRES TO BUILD BETTER BRANDS

Today, every brand enjoys unprecedented access to consumer data. Social media platforms alone afford businesses more consumer knowledge than months (and millions) in research from years past. With audience information at parity, what differentiates a perfectly reasonable brand from a resonant one is how that data gets applied.

At LPK, a methodology rooted in our 16 primal, hardwired human desires offers a framework for building better brands. Desires help us apply consumer knowledge to the heart of a brand in ways that are intuitive (to consumers and brand-builders), powerful and enduring.

Join our creative and strategic experts for an exploration of Desires: what they are, why they matter and how to use them to bring precision and deeper meaning to your creative choices—improving in-market performance, ROI and, most importantly, connection to your consumers over time.

Hosted By

NATHAN
HENDRICKS

Chief Creative Officer

DAVID
VOLKER

Senior Creative Director

ELYSE
DIERKING

Senior Strategist

THURSDAY, July 29 @ 12 PM (ET), 5 PM (BST), 6 PM (CET)

26. NEW BRANDS FOR EMERGING CATEGORIES

Past Roundtables

Missed an event? Reach out for a personalized recap.

Digital Round Table: Harnessing Desires to Build Better Brands

 

Digital Round Table: New Brands for Emerging Categories

 

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Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Innovation Platforms

 

Zero-to-Revenue Incubator

 

Desires Canvas

 

Desires Workshop

 

Adjacent Spaces Innovation

 

Downloading The Beauty of New Brand Creation

 

CPG Brand Workshops

 

Roadblocks to Innovation

 

Trends with Benefits: 2021

 

Experiment Canvas

 

Online & In-Store Proto-Selling

 

360˚ Innovation Assessment

 

Digital Insights