Primal Desires Workshop

Give your brand
a primal kind
of resonance.

Whether you’re creating a new-to-the-world brand or looking to infuse new energy into an existing one, our Desires Methodology  can help you amplify the right motivators for your target audience.

Aimed at infusing primal resonance into your brand strategy and behavior, this one-day, high-intensity Primal Desires Workshop is designed for clarity, action and winning results.

16hardwired
desires

Social Contact
Vengeance
Honor
Idealism
Physicality
Romance
Family
Order
Sustenance
Acceptance
Tranquility
Saving
Power
Curiosity
Independence
Prestige

The wheel of fortune.

Each desire is a synthesis of motive, fear and pleasure—giving way to verbal and visual codes that connect with consumers.

Explore All 16 Desires

Idealism

Motive

Desire to improve society

Associated Fear

Corruption

Intrinsic Feeling

Fairness and compassion