Sticking with the status quo isn’t your fastest path to growth. Armed with decades of experience, we set out to challenge category myths. Ones like:
Baby care is just Mom's zone.
Parents are lassoing friends, aunts, uncles and grandparents into key caretaker roles—and they are engaging in big ways. Empowering the tribe can unlock surrogate spending power and drive growth.
Use desires thinking to unearth their unmet wants and needs.
Naturals are for the privileged few.
Expanding competition has lowered the cost of entry into this aisle—and yet, for many consumers, natural claims ring hollow. Zeroing in on what’s actually going to motivate their next purchase will help your brand stand out.
Employ trends forecasting to anticipate the next big thing for this space.
Tech is always best.
Not so. Today’s new parents—many of whom are digital natives—want to unplug and get back to basics. Winning brands are mixing convenience-based tech with authentic, in-person experiences.
With the right innovation game plan, you can cost-effectively prototype offerings that do both.
Download your copy of 9 Myths Holding Back Baby Brands.
Want to get to the heart of your consumer’s motivations?
Ready to weather the future conditions your brand will face?
Is your innovation pipeline primed to connect?
At LPK, we merge trends, insights, strategy, innovation and design to help you think differently. Want to hear more about how you can avoid common pitfalls and win? Let’s talk.
For over three decades, we’ve partnered with baby-care brands big and small to deliver consumers better, smarter experiences.