Our focus on change inspires how our people work: carefully interweaving brand strategy, design and innovation in novel ways to help our clients look up, look out and evolve for the unfolding future.
For 40+ years, we’ve been independent. (And employee-owned for 20.) It empowers us to be a different kind of branding agency, leading with our values and bold ambition—and partnering with clients who share in them.
Dig deep. Experiment. Pitch in. Keep it really real. Unfurl and fly your freak flag. These are the values that unite our people and empower us to do our best work.
Creativity is a powerful tool to drive real positive change—social, environmental and economic. We support this progress in all kinds of ways: through our work, our diverse partnerships and our community giving.
Our work to do better—and be better—is never finished. For us, it means looking outward and inward: facing our own biases, embracing new perspectives and celebrating diversity in all its forms.
Because our story is never finished.
At LPK, we often start our work in search of a business’s “Founder’s Insanity,” the grit and vision that propelled a business into existence. Maybe it’s because our story starts with some insanity of our own: five founders who risked it all to protect their independence and build brands better.
Forty-some years later, many of those brand relationships endure, and those five founders—Howard McIlvain, Jim Gabel, Mort Libby, Ray Perszyk and Jerry Kathman—still inspire us. To zig where others zag. Greet the future with realism and optimism. And to hold onto our values like hell.
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.
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