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POV

Greening with Meaning

Explore our annual sustainability report, Design for a Difference, and learn how we’re helping brands—ours included—go green with deeper meaning.

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POV

At SXSW, New Tech Comes with Heart

Back from SXSW 2018, Strategy Director Tori Tasch recaps the emerging technologies that will affect the future of brands.

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19 April 2018

Nathan Hendricks Explores Brand Resonance at FBIF in Shanghai

There’s brand relevance—and then there’s deeper cultural resonance. CCO Nathan Hendricks will discern the two at the Food & Beverage Innovation Forum in Shanghai on April 19, sharing how brands can wield insights to become conversation-leaders in their categories.

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POV

Overcoming Innovation’s Roadblocks: Fuzzy Experience Maps

Swapping overly complex diagrams for inspired consumer experience maps, Nick Partridge draws a path to more productive, profitable innovation.

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Decision By Desire

If branding is about developing better experiences for real people, how do we ensure we’re designing what they want?

LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people. The approach not only aligns brands closer to commercial truths, it spurs major business growth. Billy Thomas, VP and Director of Creative Excellence at LPK, explains.

POV

The Power of Comedy:
4 Steps to Better Insights

Innovation Director, Michael Roller, proves that comedians’ rapid-fire thinking can inspire a valuable new approach to insights mining.

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Let’s talk primal.

Desires thinking helps us decode people’s preferences for specific brands, products and experiences.

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