We build the
Next-Gen Brands
that people want
right now.

LPK IS a global brand design and innovation agency. As specialists in innovation, branding, and customer experience, we create brands that resonate in current culture and stand the test of time.

Creativity That Solves
Big Problems

As a branding and innovation agency, our work has helped brands disrupt tired categories, define new ones, grow businesses and steal share. See for yourself.

Our Services


Whether it’s core innovation or transformative innovation, we help businesses bridge the gap between present-day challenges and future opportunity. We help brands excel in innovation by hurdling operational roadblocks, prioritizing the right ideas and propelling them effectively to drive top-line growth. More


Strategy is about choices—and we make the ones that are right for your brand in today’s changing marketplace dynamics. Driven by insight and foresight, we create next-gen brands that forge instant, enduring connections between business and consumer. More

Customer Experience

This is sample sub text.
In today’s landscape, experiences are the ultimate exchange between business and individual. Focusing on human behavior, we translate innovative ideas into compelling experiences that drive growth and deepen consumer allegiance. More

Tools & Thinking

Digital Roundtable:
Talk Like a Challenger Brand

Thursday, September 30 @ 12 PM (ET)

What makes for a knockout challenger brand? An outsider POV, and the ability to express it powerfully. In a candid conversation with our strategy and copywriting experts, learn how to uncover rare and valuable insights, inspiring better strategic foundations, unexpected value propositions and a breakthrough tone of voice.

The Trouble with Traditional Validation Methods
Most are slow, costly and reflect over-idealized wants and needs, reported in an imaginary world. Eric Sillies explains a better way to test your concept: in the wild.
Learn More
Hurdle the 50 Roadblocks to Innovation
From organizational barriers to universal project pitfalls, our free card game helps you overcome the most common hurdles that stand between innovators and growth.
Get your free set
We Could All Use Some Brand Empathy
Bhavik Joshi, Sr. Strategy Director & Head of Insights, reflects on the many ways 2020 has changed us—and what that means for the brands in our lives.
Read His Piece