Innovation | Branding | Experiences

We build the
Next-Gen Brands
that people want
right now.

LPK IS a global brand design and innovation agency. As specialists in innovation, branding, and experience design, we create brands that resonate in current culture and stand the test of time.

Brand Definition
Brand Identity Design
Naming & Messaging
Packaging Design
Research & Insights
Retail & Environment Design
Trends & Foresight

Kiwi Botanicals
Brand Definition
Brand Identity Design
Customer Experience
Naming & Messaging
Research & Insights
Service Design

Vera Health
Brand Definition
Brand Identity Design
Packaging Design
Research & Insights

Yogi Tea
Brand Architecture
Brand Definition
Brand Identity Design
Packaging Design

Milka
Brand Definition
Brand Identity Design
Naming & Messaging
Packaging Design
Research & Insights
Trends & Foresight

Titleist
Brand Architecture
Brand Definition
Brand Identity Design
Naming & Messaging
Packaging Design
Pipeline Innovation
Retail & Environment Design

The Mad Optimist

Creativity That Solves
Big Problems

As a branding and innovation agency, our work has helped brands disrupt tired categories, define new ones, grow businesses and steal share. See for yourself.

Our Services

Innovation

Whether it’s core innovation or transformative innovation, we help businesses bridge the gap between present-day challenges and future opportunity. We help brands excel in innovation by hurdling operational roadblocks, prioritizing the right ideas and propelling them effectively to drive top-line growth. More

Branding

Strategy is about choices—and we make the ones that are right for your brand in today’s changing marketplace dynamics. Driven by insight and foresight, we create next-gen brands that forge instant, enduring connections between business and consumer. More

Experiences

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In today’s landscape, experiences are the ultimate exchange between business and individual. Focusing on human behavior, we translate innovative ideas into compelling experiences that drive growth and deepen consumer allegiance. More

Tools & Thinking

The Digital Roundtable Series

Gather virtually with other bright, bold minds for candid conversations on often-taboo topics—from innovation’s biggest obstacles to Covid-specific brand challenges.

Learn More
Crisis Shopping: The New Retail Strategies for CPGs
CPG brands were already navigating a new playing field, then Covid-19 happened. Chief Creative Officer, Nathan Hendricks, outlines the big shifts and strategies to stay relevant.
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The Mad Optimist Airs on Shark Tank’s Season Finale
The purpose-driven bodycare brand we created takes the spotlight on ABC’s hit business reality show.
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How Divergent Future Scenarios Help Brands Endure Covid-19
Despite Covid-19’s uncertainty, Bryan Goodpaster, Sr. Creative Director, Trends & Foresight, explains how future scenario planning can help brands take back control.
Read more
More Perspectives