BUILT TO ADAPT.
Café Bustelo® | Entering the refrigerated section.
Corona | Contemporizing Corona to widen its appeal.
Gillette | Giving grooming consumers what they actually want.
Holland House | Modernizing a beloved brand.
Saratoga | Capturing magic in a bottle.
LaSavista | Stirring up more fun.
Titleist | Honoring tradition while embracing change.
Dunkin’® | Keeping it fresh in the coffee category.
CITY HOME | Repositioning for a future beyond furniture.
Branding Designed for What's Next.
LPK is a trusted branding agency that evolves consumer brands with clarity. With over four decades of cross-category CPG intelligence, we translate consumer insights and emerging trends into brand strategy, visual identity, and packaging design work that strengthens cultural relevance, protects brand equity, and creates momentum for growth.
RSVP for Roundtable: Evolving Heritage Brands on 9/24. Click here!
RSVP for Roundtable: Evolving Heritage Brands on 9/24. Click here!
RSVP for Roundtable: Evolving Heritage Brands on 9/24. Click here!
RSVP for Roundtable: Evolving Heritage Brands on 9/24. Click here!
RSVP for Roundtable: Evolving Heritage Brands on 9/24. Click here!
RSVP for Roundtable: Evolving Heritage Brands on 9/24. Click here!
WHAT WE DO
From foresight to follow-through.
We partner with ambitious brands to make their next move with confidence—stretching far enough to grow, but close enough that their consumers follow.
Half of what we do is seeing around corners. The other half is building the brand strategy, design, and systems that get brands there—visibly, credibly, and without losing what made them distinctive in the first place.
OUR STRENGTHS,
TO YOUR ADVANTAGE
– Brand Strategy
– Brand Architecture
– Visual Identity
– Portfolio Strategy
– Packaging Design
– Product Graphics
– Brand Guidelines
– Big Idea & Brand Platform
– Communication Strategy
– Creative Strategy
– Consumer Intelligence Synthesis
– Cultural & Category Trend Analysis
– Concept Co-Creative
WHY CLIENTS CHOOSE US
Strategically sharp. Fearlessly creative.
Future fluent.
The best brands don’t guess their way forward. We translate emerging trends into strategy and creative that equips brands with real-world evidence and business decisions that move the needle.
Strategy + design as one.
Some branding agencies treat strategy and design like separate conversations. We bring them together from the start, turning insight into branding that is as strategically grounded as it is emotionally compelling.
Two steps ahead.
We don’t wait to be asked. We come with the next question already formed, and the next challenge already named. Collaborative by nature, practical by discipline—we work the way your organization works, not the way agencies typically do.
Trusted since 1983.
We can trace our roots back over 100 years, and we have been LPK for more than four decades. We’ve been at it since before “brand” was brand, later creating methodologies for brand strategy, trend forecasting, design and storytelling that have become the gold standard.
35
+
experts in brand strategy and creative expression—right-sized teams with senior attention on every engagement.
1000+
brands spanning every CPG category—pattern recognition that only accumulates across decades of work.
45,000+
subscribers to our thought leadership—an audience that turns to LPK for perspective on what’s next.
Our latest thinking.
Love has always been part of the brief. For baby and family brands, care is built into the category: nourish them, protect them, keep them comfortable, help them grow. While…
Heritage brands are under pressure to stay relevant without losing the quirks, signals and stories that made them distinctive in the first place. And as consumers increasingly seek familiarity, continuity…
For years, established brands have worked to become clearer, more flexible and easier to navigate. That has often meant refining logos, packaging and identity systems to work harder across more…