Innovation | Branding | Experiences

We build the
Next-Gen Brands
that people want
right now.

LPK IS a global brand design and innovation agency. As specialists in innovation, branding, and experience design, we create brands that resonate in current culture and stand the test of time.

Brand Identity Design
Interaction Design
Naming & Messaging
Research & Insights
Service Design

GigSmart
Brand Architecture
Brand Definition
Brand Identity Design
Naming & Messaging
Research & Insights
Retail & Environment Design
Trends & Foresight

Beautyrest
Brand Definition
Brand Identity Design
Packaging Design
Research & Insights

Yogi Tea
Brand Architecture
Brand Definition
Brand Identity Design
Packaging Design

Milka
Brand Definition
Brand Identity Design
Naming & Messaging
Packaging Design
Research & Insights
Trends & Foresight

Titleist
Brand Identity Design
Naming & Messaging
Packaging Design
Pipeline Innovation
Research & Insights
Trends & Foresight

Cheez-It

Creativity That Solves
Big Problems

As a branding and innovation agency, our work has helped brands disrupt tired categories, define new ones, grow businesses and steal share. See for yourself.

Our Services

Innovation

Whether it’s core innovation or transformative innovation, we help businesses bridge the gap between present-day challenges and future opportunity. We help brands excel in innovation by hurdling operational roadblocks, prioritizing the right ideas and propelling them effectively to drive top-line growth. More

Branding

Strategy is about choices—and we make the ones that are right for your brand in today’s changing marketplace dynamics. Driven by insight and foresight, we create next-gen brands that forge instant, enduring connections between business and consumer. More

Experiences

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In today’s landscape, experiences are the ultimate exchange between business and individual. Focusing on human behavior, we translate innovative ideas into compelling experiences that drive growth and deepen consumer allegiance. More

Tools & Thinking

The New Rules
for Next-Gen
CPG Brands

A confluence of forces has forever changed the field of play for brands. Here, our ultimate guide to winning in the wild new world of CPG.

Download E-Book
How to "Go Live" vs Launch
There’s a chance you’re waiting too long to launch your new brand venture. Senior Strategist Eric Sillies makes the case for going live and learning in the wild.
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A Primal Kind of Brand Resonance
There are 16 hardwired desires all of us possess — from romance to status to order. To win, brands should align their propositions with consumer’s primal desires.
Get The Guide
The Beauty of New Brand Creation
New-to-the-world brands are cropping up in constant. Ashley Edwards, Strategy Director, Trends, analyzes the renaissance and offers ideas for faster brand-building.
Download E-Book
More Perspectives