Talk the talk. Walk the walk.
We can wax poetic about our approach all day long, but the proof is in the portfolio. From baby food to banking, Fortune 50s to startups, here’s a glimpse.
No news is bad news.
Around the world, we’re making headlines.
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Decision By Desire
If branding is about developing better experiences for real people, how do we ensure we’re designing what they want?
LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people. The approach not only aligns brands closer to commercial truths, it spurs major business growth. Billy Thomas, VP and Director of Creative Excellence at LPK, explains.
Let’s talk primal.
Desires thinking helps us decode people’s preferences for specific brands, products and experiences.