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POV

From Brand Relevance
to Resonance

In a push for deeper emotional connection to consumers, CCO Nathan Hendricks urges brands to shift from relevance to resonance.

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Roadblocks to Innovation

Innovation’s failure rate in most industries has never been higher. Yet ideas and ambition alone aren’t why innovation succeeds or fails. LPK’s Roadblocks to Innovation Cards help innovators uncover organizational barriers, overcome project pitfalls and begin to eliminate their most pressing internal roadblocks.

Learn more at lpk.com/roadblocks.

News

Mount St. Joseph Revamps to Prove It’s on a Mission

With new brand foundations and a compelling narrative, Mount St. Joseph University is prepared for a new era of growth.

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POV

Greening with Meaning

Explore our annual sustainability report, Design for a Difference, and learn how we’re helping brands—ours included—go green with deeper meaning.

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POV

A Promising Diagnosis for the Patient Care Experience

In a breakthrough thought piece on the health-care sector, Lauren Doerning and Jen Dusold encourage brands to use desires to create elevated, patient-first experiences.

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Decision By Desire

If branding is about developing better experiences for real people, how do we ensure we’re designing what they want?

LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people. The approach not only aligns brands closer to commercial truths, it spurs major business growth. Billy Thomas, VP and Director of Creative Excellence at LPK, explains.

Let’s talk primal.

Desires thinking helps us decode people’s preferences for specific brands, products and experiences.

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