Thrive
in a
world
of
Change

LPK is a brand and innovation consultancy that believes every change is an opportunity for growth.

Through brand strategy, design and innovation, we help businesses shift from who they are today to who they're meant to be tomorrow.

The nature of change has changed.

Embrace The
Only Constant

Embrace The Only Constant

Turn change into competitive edge.

Plainly put, change has a bad reputation. Turbulent, unpredictable, disruptive. We’ve always believed that within the major shifts lie major gifts, but only for the businesses wise enough to embrace them for growth.

It’s why we’re built as we are, working at the intersection of brand strategy, design and innovation to help brands excel in a world of constant transformation.

Nourishing a transforming planet
Spotlight

Nourishing a transforming planet

New flavors. New forms of nutrition. New calls for sustainability. Amid immense shifts, ADM, a century-old Fortune 50, repositions its global brand to align with its growing role in a changing world.
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Still #1
Work

Still #1

The golf world is recalibrating, and through it all, Titleist holds first place. Signaling next-level innovation, their 12th-generation Pro V1 (the ball of all golf balls) is designed to outperform.
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Grooming, reimagined
Work

Grooming, reimagined

A DTC boom of disruptor brands. Tectonic culture shifts. Awash in change, Gillette wields trend-driven design to prove its resilience and prominence.
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Evolving the icon of cool
Work

Evolving the icon of cool

Corona has always stood for la vida más fina, but swelling competition and a wave of new formula and flavor trends posed fresh possibilities. With a clarified parent brand, Corona pursues the new.
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Bolder than before
Work

Bolder than before

The heritage brand holds a special place in the hearts of consumers. Celebrating authentic origins and cultural discovery, the design tells a new, inclusive story.
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Competencies

Brand Strategy

Shape your brand to its full potential, then steer it toward compelling new frontiers.
Services
  • Brand Definition
  • Brand Architecture
  • Portfolio Strategy
  • Research + Insights
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Brand Design

In a noisy world, embed your brand in consumers’ hearts and minds with undeniable appeal.
Services
  • Brand Identity Design
  • Packaging Design
  • Brand Naming
  • Communication Strategy
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Innovation

Pursue the future-forward opportunities that accelerate business growth.
Services
  • Platform Definition
  • Concept Co-Creation
  • Proto-Selling Experiments
  • MVPs + In-Market Pilots
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Insight + Foresight

Translate deep human truths and emergent shifts into change readiness, or Future Fluency.

Services

Consumer Insights + Articulation / Marketplace Assessments / Trends + Foresight / Landscape Scenario Planning

Latest + Greatest

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FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

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CPG Brand Workshops

 

Desires Workshop

 

Desires Canvas

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.