We build the
Next-Gen Brands
that people want
right now.

LPK IS a global brand design and innovation agency. As specialists in innovation, branding, and customer experience, we create brands that resonate in current culture and stand the test of time.
LPK IS a global brand design and innovation agency. As specialists in innovation, branding, and customer experience, we create brands that resonate in current culture and stand the test of time.

Creativity That Solves
Big Problems

As a branding and innovation agency, our work has helped brands disrupt tired categories, define new ones, grow businesses and steal share. See for yourself.

Our Services

Innovation

Whether it’s core innovation or transformative innovation, we help businesses bridge the gap between present-day challenges and future opportunity. We help brands excel in innovation by hurdling operational roadblocks, prioritizing the right ideas and propelling them effectively to drive top-line growth. More

Branding

Strategy is about choices—and we make the ones that are right for your brand in today’s changing marketplace dynamics. Driven by insight and foresight, we create next-gen brands that forge instant, enduring connections between business and consumer. More

Customer Experience

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In today’s landscape, experiences are the ultimate exchange between business and individual. Focusing on human behavior, we translate innovative ideas into compelling experiences that drive growth and deepen consumer allegiance. More

Tools & Thinking

Digital Roundtable:
Always-on Experimentation

Running experiments can feel antithetical to protecting the equity of your brand—but done right, it can unlock your greatest growth avenues and significantly deepen your consumer understanding.

In our next Roundtable, join our innovation and branding experts for a discussion on when, how and why to run experiments: quick, focused tests that (in)validate the riskiest uncertainties related to a new initiative for your business.

Making Sense of Sustainability: A Starter Guide for Brands
How to create an approach that’s not like every other sustainability strategy out there.
Learn More
Reality Check: Prove Real Demand Early & In the Wild
The hard truth: many innovations fail. But a method called Proto-Selling puts real concepts in front of real people in real situations early on, helping you vet viability well before launch.
Read Now
Stop “Launching” New Innovations: Why “Going Live” is Better for Your Brand
Eric Sillies makes the case for “going live” over “launching” to adapt learnings and outfit your innovation venture for success.
Read now

Get LPK in Your Inbox

 

Packaging Design

 

Digital Round Table: The Sustainability Equation

 

Brand Architecture

 

Portfolio Strategy

 

Digital Round Table: Evolving Your Heritage Brands

 

The Life Beyond 2020 Digital Roundtables

 

Glimpse Four Ways Forward

 

Digital Round Table: New Brands for Emerging Categories

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

360˚ Innovation Assessment

 

Online & In-Store Proto-Selling

 

Experiment Canvas

 

Trends with Benefits: 2021

 

Roadblocks to Innovation

 

CPG Brand Workshops

 

Downloading The Beauty of New Brand Creation

 

Adjacent Spaces Innovation

 

Digital Insights

 

Foresight

 

Desires Workshop

 

Desires Canvas

 

Zero-to-Revenue Incubator

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

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