Turning a pragmatic essential into a product that complements the busy lifestyles of today's teens requires speaking the same language. By leveraging regional intimacies and an innate understanding of European consumers, LPK developed a unique design vernacular for Tampax Compak in Western Europe that reflects the

socio-cultural trends relevant to modern young women. LPK’s urban-inspired brand design stands out from the competition by bringing a contemporary sensibility and style to a grab-and-go category.