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International Snacking Gains Popularity, Global Corporate Merges May Follow

As between-meal snacking becomes more popular internationally, talks about global corporate partnerships are on the rise.

Speculation is buzzing about Mondelez International and PepsiCo joining forces... Read More

Posted by lpk on May 7, 2013 • Leave a Comment

Tags: Ad Age, LPK, LPK Asia, LPK Cincinnati, LPK Inc., Mondelez International, PepsiCo

In an Era of Accelerated Rebrand Backlash, Starbucks and Target Stand Their Ground

Changing the face of a company in the form of a logo has always been a tenuous task, but never has there been a time when changes in font, color or a trademarked phrase garnered such public outrage at such high velocity. We know from our experience working with iconic brands such as Gillette, Hallmark... Read More

Posted by lpk on February 7, 2011 • Leave a Comment

Tags: Identity Design, Leadership Brands, Online Criticism, Packaging Design, PepsiCo, Rebrand, Rebrand Backlash, Social Media, Starbucks, Target, The Economist, Tropicana

@LPK on Twitter

A bright start to Memorial Day weekend! RT @betterwalkdavid Going to #work @lpk. #beautifulmorning in #cincinnati http://t.co/q1v1zah2SG about 11 minutes ago from web
The stars behind Designer @meredithwhitney don't hold a candle to that smile when she was eight! #tbt… http://t.co/ZWkvb9RtDT about 19 hours ago from Instagram
That smile! Senior Designer Annie Ledford's throwback photo at four years old is adorable #instalpk… http://t.co/bMZT9FrBwd about 20 hours ago from Instagram
Singapore's Office Coordinator Linda Kuan looks like a baby model! #nofilter #tbt #throwbackthursday… http://t.co/8nfDA38I58 about 20 hours ago from Instagram
We wish we had that jacket. Design Director Drew Vogt rocking the rain slicker #throwbackthursday #tbt… http://t.co/flj84beZmv about 21 hours ago from Instagram
Siblings make the best friends! Quality Assurance Director Jessica Blevins posing with her sister for… http://t.co/kf3woZafRk about 23 hours ago from Instagram
If being from Switzerland doesn't prove Group Director @Daniela_LPK loves chocolate, then maybe the… http://t.co/wFWqgqXnCa 01:39:17 PM May 23, 2013 from Instagram
Defying the boundaries of age, Vice President and Chief Creative Officer Nathan Hendricks looking… http://t.co/dpGawLSy3G 01:21:18 PM May 23, 2013 from Instagram
What a great partnership! RT @VacationInAshCo: http://t.co/SnrLoeQbS5 A preview of our new county brand! Thanks to @LPK and @Nature_org 08:05:53 PM May 22, 2013 from TweetDeck
RT @Okapikid: BIG UPS to @LPK for allowing me to tryout an alternate work station—just sent my first tweet while working on a treadmill! :D… 05:46:08 PM May 22, 2013 from TweetDeck

lpk - Building Leadership Brands

International Snacking Gains Popularity, Global Corporate Merges May Follow

In an Era of Accelerated Rebrand Backlash, Starbucks and Target Stand Their Ground

@LPK on Twitter

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