LPK’s Vice President and Group Creative Director Liz Grubow recently wrote an online post for Beauty Packaging Magazine about the boom in male grooming. Liz writes about the opportunities for beauty brands to engage with the baby boomers in the men’s... Read More
Design doesn’t just stop at the computer screen. How a design is experienced when it gets to the hands of the consumer is just as important. Being able to visualize space and how we manipulate it—what it’s like to touch it, hold it and what it looks like where it will reside—is critical to... Read More
In the May 2012 issue of GCI Magazine, LPK’s Liz Grubow and Elle Morris discuss “The Role of Science in Beauty.” In the article Liz and Elle—both vice presidents of LPK Beauty—talk about how science is critical in grabbing the consumer’s... Read More
The rampant information harvesting of social networking sites and the omnipresence of mobile devices is sending many people on a quest to regain their sense of privacy, a task which is proving to be increasingly difficult. With facial recognition software threatening to put the days of public anonymity... Read More
Almost 60 years ago, a particularly prescient episode of The Twilight Zone predicted that in the future all young adults would undergo a process called “The Transformation.” This procedure would bestow some medical benefits (slower aging, immunity to disease), but would also alter each person’s... Read More
In our online personas, from gaming avatars to Facebook profile pictures, we tend to always put our best face forward. This means not only carefully selecting our most favorable photos of ourselves, but untagging those less flattering pictures, as if it were not actually us in the photo. As our online... Read More
Subcultures tend to wear their identities on their sleeves—or somewhere else equally as visible. But whether they are piercings, tattoos or types of dress, these visual markers have traditionally been only fashion accessories. With the acceleration of facial recognition technology, however, your... Read More
In 2002, the film Minority Report featured a scene in which the main character (on the run from the law) is bombarded by personalized, holographic advertisements calling out his name—“John Anderton, you could use a Guinness right about now.” A mere decade ago this qualified as science fiction—the... Read More
In the latest edition of The Rose Sheet—a publication for executives in the cosmetics, skin care and fragrance industries—Vice President and General Manager of LPK Beauty Elle Morris details how India is amending its Foreign Direct Investment policies. The reworked policies are allowing foreign... Read More
To pursue the dreams and possibilities of what could be, we must first identify the best of what is…
Hundreds of local residents and leaders decided to make a choice, take a chance and implement a change within our neighborhoods at the CoreChange Summit. This community-wide... Read More
