LPK’s Vice President and Group Director Liz Grubow recently wrote an article for The Rose Sheet on consumers in Asia driving international men’s grooming growth. Grubow shares that not only must beauty brands begin appealing to the Asian male market, but also to the holistic experience... Read More
LPK’s Vice President and Group Creative Director Liz Grubow and Vice President and Group Director of LPK Trends Valerie Jacobs discuss the emergence of the multiexpressive naturals in beauty—and how brand owners can appeal to the evolving consumer—in the November issue of GCI... Read More
It’s no secret that Cincinnati boasts a community rife with great design and fashion experts. To celebrate Cincinnati’s concentration of brilliant minds, LPK, along with Diet Coke, Wella, The... Read More
LPK’s Vice President and Group Creative Director Liz Grubow recently wrote an article for “The Rose Sheet” about the slowing sales in the BRIC markets. Grubow writes about the increasing opportunities for personal-care products in untapped markets like Georgia, Oman and Mongolia.
For... Read More
LPK’s Vice President and Group Creative Director Liz Grubow recently wrote an online post for Beauty Packaging Magazine about the boom in male grooming. Liz writes about the opportunities for beauty brands to engage with the baby boomers in the men’s... Read More
In the May 2012 issue of GCI Magazine, LPK’s Liz Grubow and Elle Morris discuss “The Role of Science in Beauty.” In the article Liz and Elle—both vice presidents of LPK Beauty—talk about how science is critical in grabbing the consumer’s... Read More
LPK’s Vice President, Group Director of Beauty Liz Grubow and LPK Creative Director Alan Kastner impart global insights to readers in this month’s GCI magazine. In the article, the pair explore the recent surge in growth in the men’s grooming and personal care segment in Asia and decipher... Read More
Vice President, Group Director of LPK Beauty Liz Grubow breaks down the effect the 2011 earthquake had on Japan’s luxury beauty market in the latest edition of The Rose Sheet, a publication for executives in cosmetics, skin care and fragrance industries. In the article, titled “Exploring Beauty... Read More
Valerie Jacobs, vice president and group director of LPK Trends, is a seasoned global design forecaster. Along with LPK’s Liz Grubow, Valerie contributed to the newly released book, Sustainable Cosmetic Product... Read More
Valerie Jacobs, vice president and group director of LPK Trends, is a seasoned global design forecaster. Along with LPK’s Liz Grubow, Valerie contributed to the newly released book, Sustainable Cosmetic Product... Read More
