Innovation and Human 2.0—Are Superhuman Capabilities an Inevitable Reality or a Romanticized Prediction?
LPK’s Vice President and Managing Creative Director Valerie Jacobs and Creative Director Bryan Goodpaster are featured in the Spring/Summer 2013 issue of Viewpoint Magazine with their collaborative article “Dial E for Evolution.”
In the article, Val and Bryan introduce the idea... Read More
Innovation is a must for every leadership brand—but for truly remarkable leadership brands, smart strategy informed by consumer insight is just as important.
Phil Best, vice president and chief operating officer of LPK, was interviewed for Progressive Grocer’s New Products Retail Trends Report spring issue. In the sit-down with a panel of product innovation experts, Phil emphasizes the importance of addressing... Read More
Reinventing Branding and Business Through Fashion Design-Valerie Jacobs Details Fashion Thinking in Innovation Magazine
Hollywood and reality television typically relegate the leaders of the fashion world to the island of misfit designers. Portrayed as fickle and tempestuous ultra-personalities in a whimsically transient field, the image assumes a lack of any tangible connection to the consumer. However, it is fashion... Read More
How Fragrance Is Driving Innovation in the Beauty Industry – Valerie Jacobs on Connecting the Intangible to the Tangible
In the July/August edition of GCI, LPK Vice President, Group Director of Trends Valerie Jacobs discusses how fragrance is breaking down barriers across business categories and driving innovation in the beauty segment. In the article, she details how brands... Read More
In a world increasingly troubled by rising energy costs, a changing climate and a shortage of natural resources – pursuing sustainability has become a means of survival. And in the business world, in the face of the global economic downturn, going “green” is often the way brands are staying... Read More
As an international design agency, it’s critical that LPK have offices in primary consumer goods markets around the world, in order to incorporate regional relevance into the global brand equities that we manage. And although we don’t have plans to open offices in every corner of the world,... Read More
If you want to create cut-through and conversation in crowded markets, then take a disruptive approach to design, argues Samuel Charlier, LPK’s Geneva-based vice president and managing director.