Satellite technology has radically changed the way people listen to radio. To reflect the cutting-edge nature of the Sirius Satellite Radio proposition in-store, LPK refreshed the brand’s essence and infused a hip and contemporary aesthetic into the holistic expression, delivering dynamic

equity elements for application beyond the retail environment. LPK’s strategic design system for Sirius provided the continuity essential for increased brand recognition while offering elasticity to maintain a vital presence in the emerging category.