POV
The Next-Gen CPG Playbook
Waters are choppy for many CPG brands. LPK’s playbook for Next Gen CPG brands provides guidance and focus to navigate this new world.
CUSTOMER EXPERIENCE
Reimagining the intersection of people, technology and business.
Defining the future of business.
Why Us?
Purpose-built to design the future.
As a global brand, innovation and CX consultancy, our approach is decidedly distinct. Applying deep understanding of human behavior and anticipation of future shifts, we create experiences that drive brand allegiance right now—and over time.
Human-Centered
We begin with insights, gaining deep understanding of the core needs and desires of the people for whom we’re designing. We engage those same people throughout our process to yield validated results that delight consumers, foster loyalty and generate business value.
Design-Driven
Leveraging a broad and deep toolbox of design processes and methods, our approach solves root problems—not just their symptoms—creating breakthrough customer experiences that move beyond functionality to deeper meaning and desire.
Co-Creative
We maximize collaboration within our teams, with our clients and with the people for whom we’re designing. Assembling diverse, cross-disciplinary teams with deep expertise allows us to draw on unique perspectives and generate the most innovative outcomes.
Future-Forward
To ensure cultural relevance and endurance, our Trends & Foresight practice analyzes emergent sociocultural and technological shifts, accounting for potential changes in near- and long-term expectations.
Customer Experience
Services
- Research & InsightsEmploying a variety of qualitative and quantitative techniques to identify expressed and latent customer wants, needs, desires and frustrations that drive breakthrough products, services and customer experiences.
- CX StrategyDefining actionable plans to deliver a meaningful customer experience across all touchpoints to create customer loyalty and satisfaction.
- Service DeliveryDesigning the organizational structure, processes and tools required to deliver customer experience strategies efficiently and effectively.
- UX ArchitectureConstructing user-centered digital customer experiences and interactions that are useful, usable, delightful and desirable.
- Service DesignDesigning user-centered services that reflect a deep understanding of your customer and their wants, needs, desires and motivations.
- Product DesignDrawing on human empathy, business needs and brand distinction to design digital and physical products that are both emotionally fulfilling and functionally intuitive.
- MVPs & PilotsBuilding physical, digital and service prototypes at appropriate levels of fidelity to test concepts and solutions with real users.
- Usability & TestingIteratively testing concepts, products and services with your customers to deliver highly usable solutions that meet and exceed their expectations.
Our Thinking on Customer Experience
POV
The Technology Parade: A Creative Approach to the Never-Ending Stream of Emerging Tech
Hank McLendon dives into the world of emerging tech: why it’s so important to next-gen brands, and how to make it work hard for yours.
POV
The Charge of the Designer: Connecting with the True Desires of Consumers
In an era of consumer vengeance, Meredith Post, Design Director at LPK, examines the changing role of the brand designer—and how human desires can point us forward.
Branding