POV
Next-Gen CPG Playbook
Waters are choppy for many CPG brands. LPK’s playbook for Next Gen CPG brands provides guidance and focus to navigate this new world.
Branding
Services
- Trends & ForesightLook forward to possible and probable future scenarios to anticipate the unforeseen and build a more agile, future-primed organization.
- Research & InsightsUncover deep truths about the people, places, cultures and competition your brand encounters to develop razor-sharp strategy and extraordinary creativity.
- Brand DefinitionPrime your brand for meaningful action with a strategy that’s rooted in an enduring human truth and informed by the category’s emergent culture.
- Brand ArchitectureMake sense of your brand’s current products and future opportunities with a strategic framework that simplifies the shopping experience and maximizes long-term potential.
- Brand Identity DesignElevate your brand with a visual identity that translates ephemeral ideas into tangible, distinct and lasting gestures.
- Packaging DesignClose the sale—at shelf or on screen—with packaging designed to capture attention, drive preference and deepen resonance.
- Naming & MessagingAmplify your brand with verbal strategy—from distinctive names that embody its essence to messaging that spurs consumer action and affinity.
Our Thinking on Branding
POV
The Power of Brand Purpose in Uncertain Times
With COVID-19 shifting priorities and shrinking resources, Marisa Richter says look to your brand purpose for clarity, conviction and a clear path forward.
POV
Trends with Benefits: 2020
Our 2020 trends report explores the emergent trends that pose big value to brand and innovation efforts in the year ahead.
Innovation