POV
In Challenging Times, A New Playbook for CPG Emerges
Waters are choppy for many CPG brands. LPK’s playbook for Next Gen CPG brands provides guidance and focus to navigate this new world.
Branding
Services
- Trends & ForesightLook forward to possible and probable future scenarios to anticipate the unforeseen and build a more agile, future-primed organization.
- Research & InsightsUncover deep truths about the people, places, cultures and competition your brand encounters to develop razor-sharp strategy and extraordinary creativity.
- Brand DefinitionPrime your brand for meaningful action with a strategy that’s rooted in an enduring human truth and informed by the category’s emergent culture.
- Brand ArchitectureMake sense of your brand’s current products and future opportunities with a strategic framework that simplifies the shopping experience and maximizes long-term potential.
- Brand Identity DesignElevate your brand with a visual identity that translates ephemeral ideas into tangible, distinct and lasting gestures.
- Packaging DesignClose the sale—at shelf or on screen—with packaging designed to capture attention, drive preference and deepen resonance.
- Naming & MessagingAmplify your brand with verbal strategy—from distinctive names that embody its essence to messaging that spurs consumer action and affinity.
Our Thinking on Branding
POV
A Strategy Named Desire
In an effort to help brands become more meaningful to consumers, LPK Chief Creative Officer Nathan Hendricks, makes the case for desires thinking.
Press
4 Essentials of Successful Brands with Staying Power
As brands are challenged to remain relevant in increasingly competitive environments, a handful of common factors tend to predict success and staying power.
Innovation