Equity that’s both enduring and emergent.

We Do

Creating culture-
ready brands. center-left-box

Agnostic of category or consumer, winning brands share a common strategy: they pilot an enduring promise into the emergent culture. And they do it in constant.

Excel at change and
stand the test of time. center-box-new

We help you do it through insight and foresight: using enduring human desires to understand consumer preference, then merging them with the forces behind emergent cultural trends and category conversations.


  • Trends & ForesightLook forward to possible and probable future scenarios to anticipate the unforeseen and build a more agile, future-primed organization.

  • Research & InsightsUncover deep truths about the people, places, cultures and competition your brand encounters to develop razor-sharp strategy and extraordinary creativity.
  • Brand DefinitionPrime your brand for meaningful action with a strategy that’s rooted in an enduring human truth and informed by the category’s emergent culture.

  • Brand ArchitectureMake sense of your brand’s current products and future opportunities with a strategic framework that simplifies the shopping experience and maximizes long-term potential.
  • Brand Identity DesignElevate your brand with a visual identity that translates ephemeral ideas into tangible, distinct and lasting gestures.

  • Packaging DesignClose the sale—at shelf or on screen—with packaging designed to capture attention, drive preference and deepen resonance.

  • Naming & MessagingAmplify your brand with verbal strategy—from distinctive names that embody its essence to messaging that spurs consumer action and affinity.

Our Thinking on Branding

Next-Gen CPG Playbook

Next-Gen CPG Playbook

Waters are choppy for many CPG brands. LPK’s playbook for Next Gen CPG brands provides guidance and focus to navigate this new world.
Trends with Benefits: 2020

Trends with Benefits: 2020

Our 2020 trends report explores the emergent trends that pose big value to brand and innovation efforts in the year ahead.